Would You Eat the McDonald’s Purple BBQ Burger for Grimace?

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Summary

  • McDonald’s Germany has officially rolled out an exclusive, all-purple menu dedicated to the brand’s iconic Grimace mascot
  • The drop is anchored by the visually jarring Purple BBQ Burger, which features a vibrant purple bun, purple cheese, and a matching sauce
  • The regional menu arrives in the wake of the character’s massive cultural resurgence and the highly viral 2023 Grimace Shake trend

McDonald’s Germany is celebrating Grimace, their popular purple mascot, with a special all-purple menu, including a new Purple BBQ Burger. This follows a recent viral trend featuring the character.

Grimace has become incredibly popular again, especially online, and McDonald’s is capitalizing on this renewed interest. TopMob has tracked how the character went from a classic McDonaldland face to a huge internet sensation, a change that really took off with the viral Grimace Shake trend last summer. Now, McDonald’s is expanding this success into Europe, going beyond just drinks to offer limited-edition, brightly colored foods inspired by Grimace.

The new German menu centers around the strikingly colorful Purple BBQ Burger. This limited-time sandwich fully embraces the brand’s purple color scheme, with a beef patty topped with purple cheese, a creamy purple sauce, western sauce, onions, and lettuce, all served on a bright purple bun. The launch also brings back the popular Grimace Shake, along with a purple cream cheese pie, a purple blueberry cake-pop, and a purple-berry dipping sauce.

Okay, so McDonald’s Germany is doing something kinda cool right now – they’ve got this special Grimace menu, and the star is a purple BBQ burger! It’s only around for a limited time, and it looks like it’s exclusive to Germany, which is a bummer for those of us not there, but hey, at least we can see the hype online!

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2026-04-30 11:56