BTS Returns to the F&B Space With ARIH, Merging Seoul Street Food with Bold Western Flavors

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Summary

  • BTS has launched ARIH, a new Western-Korean fusion food and beverage brand, in partnership with Korean food manufacturers Paldo and hy
  • The brand debuted exclusively at Walmart with core product categories including Modern Noodle stir-fried ramen and Dual Biotic Soda
  • Members of BTS collaborated on the brand’s development, combining authentic Korean flavor profiles with Western dining habits for a global audience

BTS is expanding into the food and drink world with ARIH, a new brand offering a blend of Western and Korean flavors. Created with the help of popular Korean food company Paldo, ARIH aims to bring authentic Korean tastes to a wider global audience. You can now find ARIH products exclusively at Walmart stores nationwide, marking a major moment where K-pop’s influence meets everyday shopping.

The brand name, meaning ‘fine’ and ‘beautiful’ – with ‘H’ representing harmony, happiness, and health – combines the spirit of Seoul street food with today’s need for convenience. Their new Modern Noodle line brings restaurant-level quality to pre-packaged noodles. Designed with a shorter, fettuccine-like shape for easy eating, these noodles come in exciting flavor combinations like Black Pepper Tteokbokki, Gochujang Butter, K-Super Spicy Seaweed, and Vongole, making a delicious, high-quality meal simple and accessible.

Beyond basic groceries, this brand offers refreshing drinks with a focus on health. Their Dual Biotic Soda line is designed to support digestion, providing three grams of prebiotic fiber in each serving while still tasting great. Available in flavors like Red Ruby Galore and Peach Mango Horizon, these bubbly drinks offer a new take on soda, combining delicious taste with benefits for your gut.

This new project, developed with a major celebrity, is changing how large retailers choose what products to sell. By partnering with leading entertainment companies around the world, food and beverage manufacturers are creating products with longer shelf lives, exciting new textures, and flavors that truly capture the original experience. The full collection is now available in stores and online across the country, marking a shift towards branding that connects with culture and drives the future of the food and beverage industry.

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2026-04-28 12:26