William Zabka Trades the Dojo for the Garage for Midas’ 70th Anniversary Campaign

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For those who remember iconic movie moments like the crane kick and intense dojo battles, William Zabka is a familiar face. The star of Cobra Kai and The Karate Kid is now taking on a new challenge, moving from martial arts to become the spokesperson for Midas.

Zabka, known for his iconic cool demeanor, is the face of Midas’s 70th anniversary campaign, “Midas Is the Best.” He perfectly embodies the disciplined and confident image that made him famous. He even manages to make something as routine as a brake check feel like a challenging and impressive feat – just like a scene from a classic training montage!

The new campaign cleverly builds on William Zabka’s well-known image, presenting him as a skilled and confident auto expert – a ‘Midas Master Technician’ for today. Rather than portraying him as a villain, it emphasizes a wise mentor role. The campaign reminds audiences of his signature precision and charisma, and it even features the iconic song “You’re the Best,” instantly evoking ‘80s movie moments – but with oil changes instead of sports competitions. The commercials highlight the skill and artistry involved in car care, suggesting that Midas offers more than just routine maintenance – it’s a craft.

The campaign is both fun and recognizable, cleverly combining classic elements with a modern approach. It builds on what people already love without feeling outdated. And when it comes to being skilled in 2026, it won’t necessarily mean traditional training – it might mean being a tech whiz, working on something innovative in your garage.

Watch the campaign above and check out Midas.com to schedule your next autocare appointment.

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2026-04-28 23:26