Sir Jackie Stewart Fronts the Formula 1 x NAHMIAS Campaign Ahead of the Miami Grand Prix

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Summary

  • Formula 1® has officially partnered with LA-based premium clothing brand NAHMIAS for a brand-new lifestyle apparel collection
  • The capsule features moto jackets, technical track sets, hoodies, and graphic tees that blend modern streetwear with classic racing uniforms
  • The collection debuted on May 1, coinciding with the highly anticipated Miami Grand Prix 2026 where ans can purchase the gear online or at an exclusive weekend-long pop-up experience located in the Miami Design District

Formula 1, now a major global brand, has partnered with Los Angeles fashion label NAHMIAS to create a new clothing line. Released ahead of the 2026 Miami Grand Prix, the collection blends the excitement of racing with modern streetwear, offering fans a stylish way to show their support outside of race events.

NAHMIAS, launched in 2018 by designer Doni Nahmias, began with a classic California vibe inspired by surfing, skating, and music. This new collection takes a different approach, finding inspiration in the detailed design of vintage racing uniforms. Doni Nahmias, who taught himself design, explained that the goal was to blend that racing spirit with the NAHMIAS aesthetic, creating pieces that feel authentic, refined, and current.

The collection features key items like moto jackets with striking emblems and tracksuits inspired by real racing suits, showcased in a campaign with British racing legend Sir Jackie Stewart. Alongside these high-performance pieces, you’ll find comfortable everyday wear like hoodies, fleeces, and t-shirts. All the clothing incorporates both Formula 1 and NAHMIAS branding, with a hint of the label’s signature ‘Miracle Academy’ design.

The NAHMIAS and Formula 1 collaboration launched on May 1st and is now available worldwide on the official F1 Store and NAHMIAS websites. For fans attending the Miami race, a special collection—including items only available in Miami—can be found at a pop-up shop in the Miami Design District until May 4th. NAHMIAS and Formula 1 plan to continue working together, releasing exclusive collections at other major races throughout the season.

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2026-05-03 05:26