New Era Taps Yoichi Ochiai and Eirakuya for a Three-Way Collaboration

New Era has teamed up with renowned media artist Yoichi Ochiai and Eirakuya, a centuries-old Japanese textile maker, for a special collection. It blends classic Japanese artistry with a modern, digital aesthetic. The collaboration combines Eirakuya’s traditional designs, Ochiai’s artistic style, and New Era’s signature hats, connecting Japan’s historical Edo period with today’s street fashion.








