Jeremy Clarkson cashes in on Diddly Squat farm as he ‘applies for new trademarks for biscuits, beer and clothing’

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Jeremy Clarkson is looking to grow his Diddly Squat Farm business. He’s reportedly applied for trademarks, suggesting plans to expand into new areas.

I’m so excited! Clarkson’s Farm has been absolutely brilliant, and I’ve been waiting ages for more. I just found out a fifth season is coming to Amazon Prime on June 3rd – it’s fantastic news!

Jeremy Clarkson is reportedly trademarking the name “Diddly Dunkers,” likely as a brand extension of his Diddly Squat Farm. The new trademark will cover a range of products, including clothing and items for the home.

Hawkstone Brewery has reportedly filed trademarks for several new beverages, including Arrowhead, Midsummer, Knollbury Fort, and Firelight.

Daily Mail has contacted a representative of Jeremy Clarkson for comment. 

Amazon has likely greenlit a sixth season of Clarkson’s Farm, with the fifth season set to premiere this summer.

The Prime Video documentary, which began in 2021, shows Jeremy Clarkson as he tries his hand at running a farm in the Cotswolds.

He’s joined by his key team members: Kaleb Cooper, his right-hand man; Lisa Hogan, his business partner; Charlie Ireland, who handles the land; and farmhand Gerald Cooper.

The Sun reports that Jeremy started filming the sixth season in January as the weather turned colder.

Jeremy announced in December 2025 that he’d be stepping away from television in early 2026 – a first in his 40-year career. However, he promised to return to filming on his farm in Oxfordshire if it snowed.

He explained to The Sun that they haven’t had a break, constantly moving from one project to the next because farm work is continuous.

‘You harvest and you’re immediately start drilling for the next year.

Kaleb is currently in Australia filming a project, so I decided to take advantage of the situation and finally go on vacation – it’s been a long time since I’ve had one!

We decided to finish up for the day. I added that if it snowed, we could resume filming.

Clarkson mentioned he has many ideas for more episodes of the show. He confirmed they are planning a sixth series, as both Amazon and he are keen on it, and he already has a concept in mind.

I told them I’d quit once I ran out of ideas. But I’ve come up with two good ones, so let’s do six more episodes and then reassess.

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2026-04-28 23:33