What to know:
- Michael Saylor signaled that Strategy is preparing another major bitcoin purchase, teasing it with a “think bigger” post that has preceded past acquisitions.
- Strategy now holds 766,970 bitcoin bought at an average price of $75,644, leaving it with about $14.5 billion in unrealized losses even as it continues to buy at a pace far exceeding new supply.
- The company is funding its accumulation through its STRC preferred equity product, which requires only about a 2.05 percent annual bitcoin return to cover dividends but could be vulnerable if prices stagnate or fall for an extended period.
Michael Saylor, who co-founded Strategy, hinted on Sunday that the company is about to buy more Bitcoin. He posted the phrase “think bigger” along with a tracker the company uses to signal major Bitcoin purchases, a pattern they’ve followed since 2020.
Think ₿igger.
— Michael Saylor (@saylor) April 12, 2026
Since August 2020, the company has purchased 105 bitcoins, most recently adding 4,871 BTC on April 6 for $329.8 million. It now holds a total of 766,970 BTC, with an average purchase price of $75,644 per bitcoin. Currently, the market price is about $5,000 lower, resulting in unrealized losses of $14.5 billion, as reported in a recent filing with the SEC.
MicroStrategy is purchasing Bitcoin much faster than it’s being created. In March, they bought 46,233 BTC, while the entire network of Bitcoin miners only produced around 16,200 BTC. This means MicroStrategy acquired almost three times more Bitcoin than the total amount mined during that month.
Saylor also revealed that Strategy’s STRC preferred equity needs to earn around 2.05% annually to break even. If Bitcoin increases in value faster than that, the company can continue paying its preferred dividends without selling more MSTR stock.
This figure highlights both the attractiveness and the riskiness of the funding approach. While a 2% requirement is relatively small compared to past bitcoin investments, it relies on bitcoin consistently increasing in value – it doesn’t account for long periods of stagnation or decline while the returns grow.
STRC is the engine driving our purchasing activity. The equity product recently attracted significant investment – hundreds of millions of dollars – especially around its dividend payout date, which allows us to continue buying. We will continue this strategy as long as investors remain interested in STRC.
On Monday, Bitcoin reached $71,800, according to CoinDesk. That’s a 7.9% increase for the week, and the price has stayed above $70,000 for four days in a row following the announcement of the Iran ceasefire.
If Michael Saylor buys a significant amount of Bitcoin, it could noticeably impact the market. Given MicroStrategy’s current purchasing rate of over 40,000 BTC each month, their next report could show they own more than 800,000 BTC by the end of April.
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2026-04-13 08:06