The New Indigo Uniform: How Momotaro Jeans is Rewriting the Raw Denim Blueprint

The brand is entering a new phase, marked by a stylish main store opening on Shinmonzen-dori in Kyoto and a refreshed logo designed by the talented Ikki Kobayashi. Kobayashi, previously with Shiseido and a recipient of the JAGDA New Designer Award, is known for his clean designs and clever use of empty space. He’s skillfully updated classic Japanese symbols to feel modern, proving how to revitalize a traditional brand while staying true to its core identity.








