Summary
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For Justin Bieber‘s Coachella performance, French design firm Paulin, Paulin, Paulin built a unique backstage area featuring their famous ‘Dune’ sofa from 1970.
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The event featured a uniquely colored, adaptable outdoor space that created a secluded desert retreat for the main performer and VIPs, including Hailey Bieber and SZA.
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Pierre Paulin’s innovative design was considered too unconventional for widespread manufacturing when he was alive. Now, his family’s studio is producing it in small, exclusive batches as collectible first editions.
Justin Bieber’s Coachella performance included a special, private area for his friends and family. French design firm Paulin, Paulin, Paulin created a relaxing retreat with custom decor. The centerpiece was a famous “Dune” sofa from the 1970s, which beautifully combined classic French style with modern pop culture.
The Dune modules were custom-colored for this installation, making a bold statement that fit the vibe of Coachella. It created a unique and peaceful retreat for Justin Bieber, his wife Hailey, and singer SZA, offering a quiet escape from the festival’s lively atmosphere.
The Dune sofa perfectly embodies Pierre Paulin’s innovative design ideas. It was a bold departure from typical, stiff furniture, offering a flexible, adaptable space for lounging, moving, and socializing. Unfortunately, due to manufacturing limitations at the time, this forward-thinking design wasn’t actually made until after Pierre Paulin’s death.
The Paulin brand successfully brings its original designs to life by releasing limited-edition pieces from its archives, appealing to serious collectors and design lovers. It’s no surprise their work was featured at Coachella, as Justin Bieber already owns several pieces from the studio.
Paulin, Paulin, Paulin created a luxurious and uniquely designed relaxation area at the festival by reimagining the backstage space with a 1970s avant-garde aesthetic. This custom ‘Dune’ installation enhanced the overall festival experience, demonstrating how top-tier music, celebrity presence, and classic interior design can come together beautifully.
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2026-05-05 11:56