Vespa Celebrates 80 Years of an Icon With Historic New Scooters and a Roman Jubilee

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Summary

  • Vespa is celebrating its 80th anniversary and to commemorate the milestone, Vespa has unveiled the Vespa 80th edition, available in both Primavera and GTS models, featuring a heritage-inspired Pastel Green colorway
  • An exclusive “80TH ANNIVERSARY” streetwear and accessories drop accompanies the release, anchored by a new hexagonal bolt emblem
  • The brand will host a massive four-day celebration in Rome, the symbolic home of La Dolce Vita, from June 25 to 28, 2026

Born in Italy in 1946, amidst the rebuilding after the war, Vespa started as a simple idea: affordable transportation. It quickly became much more – a worldwide symbol of freedom, style, and positivity. Now, after eighty years, Vespa is recognized as a lasting cultural icon. It not only pioneered easy urban travel but also inspired artists like Salvador Dalí, Giorgio Armani, and Christian Dior. To celebrate this milestone, Vespa is releasing a special collection of scooters and clothing, and will host a major anniversary event in Rome.

The centerpiece of the 80th anniversary celebration is the new Vespa, available on both the Primavera and GTS models. Inspired by Piaggio’s original designs, these scooters feature a beautiful Pastel Green color – the same shade as the very first Vespas from 1946. This color is used on details like the trim, handle, mirrors, and suspension, combining shiny and matte finishes. Darker green accents on the seat and floorboards add to the design. The wheels are inspired by the 1946 Vespa 98, with a unique design and a special “Est. 1946” inscription. A commemorative “80TH” plaque is also displayed on the front of the scooter.

So, Vespa isn’t just dropping new rides, they’re going all-in on the lifestyle side of things too! They’ve revamped their look with a cool new logo – it’s this number 80 inside a hexagon, a subtle nod to how they build their scooters. As a gamer, I’m always looking for cool gear, and this collection looks awesome. They’ve got everything from varsity jackets and field jackets to tailored polos and matching accessories. But the real standout piece is this new jet helmet – it’s super safe, meets the latest standards, has a scratch-resistant visor, and even the inside is washable. Definitely something I’d rock while cruising around in-game… or, you know, in real life!

Vespa isn’t just celebrating with products this year—they’re bringing the party to Rome! From June 25th to 28th, the city—famous for its Italian style and beauty—will be filled with four days of events. This promises to be the biggest celebration ever for the iconic Vespa scooter.

Vespa isn’t stuck in the past – it’s constantly evolving its classic style. You can now find the new Primavera 80th, GTS 80th, and the special “80TH ANNIVERSARY” collection at the VESPA THE EMPTY SPACE store in Milan, at certain retailers around the world, and on the official Vespa website.

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2026-05-03 07:26