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Rosie Huntington-Whiteley Stuns in Black Mini Dress at PrettyLittleThing Party Amid Rebrand Backlash

BBG News

She’s already stunned at Paris Fashion Week with a string of glamorous looks. 

On Wednesday, Rosie Huntington-Whiteley turned heads once again with an impressive, elegant appearance in a sleek black minidress, attending PrettyLittleThing’s Legacy In Progress event in Paris.

This week, the retailer unveiled their new brand identity, and the model caused quite a stir in her stylish black gown while attending the event alongside several other celebrities.

As a devoted admirer, I proudly displayed my stunning physique in a form-fitting black gown that accentuated my waistline with a delicate belt, featuring an elegant tiered lace skirt.

At the event, it was noticed that the style icon was socializing with notable figures such as boxer Anthony Joshua and musician Burna Boy among others.

Last week, PLT deleted every post from their Instagram account, puzzling their 18 million followers.

The business is recognized for producing numerous items weekly, featuring a unique blend of colorful, stylish, and affordably priced attire.

However, it appears the creative team has made a significant shift in direction, as the new designs showcased are predominantly in muted, neutral shades and more conventional styles. These include turtleneck blouses, pleated skirts, and gowns with ruching that end just below the knee.

The brand’s logo has been revamped, swapping the vibrant pink unicorns for a subtler burgundy design featuring the letters PLT in flowing script style.

However, not all individuals are fully persuaded by the innovative modifications; some passionate supporters have gone as far as asserting that the brand may be entering a period of failure or underperformance.

Critics accused the company of raising prices even though they continued to use the same materials, while also imitating brands like Zara and projects by Molly Mae Hague for Maebe.

The rise in prices along with the limitation of sizes up to 16 has sparked accusations that the brand is failing to adopt an ‘inclusive’ stance towards a broader customer base.

Leah Tézila, a popular content creator from the UK, expressed her disapproval over the ‘Zarafication’ trend among fashion brands, specifically calling out PLT for marketing themselves as catering to all types of trendsetting women while only offering sizes up to 16 in their primary line.

1. “She stated that due to an increase in prices, it’s become less affordable for the product’s primary customers. Moreover, she found the plus size selection to be disrespectful when compared to the regular range.”

2. “She expressed her thoughts as follows: The cost hike has made the product less attainable by its primary users. Additionally, she perceived the plus size collection as unflattering in contrast to the standard one.”

3. “In her own words, she mentioned that the rise in price has made it difficult for the main customers to purchase the item. Furthermore, she felt disrespected when considering the selection available in the plus size range compared to the regular one.”

I agree with your perspective that by the year 2025, it’s unnecessary to maintain a distinct plus-size range. Instead, the expansion of sizes could simply be reflected across other product lines.

As life becomes more challenging, it’s becoming increasingly difficult to afford purchases due to rising costs. Unfortunately, lower quality materials are being used more frequently, which can make shopping a struggle for some, including larger individuals or those with mobility issues, who may have the option to shop elsewhere. This shift towards less eco-friendly materials results in increased consumption and environmental harm.

Harriet Wright noted that PrettyLittleThing has stopped catering to its primary clientele by opting for plain and uninteresting clothing instead.

She stated: ‘Who among PLT’s team believed they could temporarily abandon social media, offer dull and uninteresting garments, increase their prices, and present clothing items we didn’t ask for, assuming this would be well-received?’

It seems like they might need to start over with their plans since I believe their current efforts won’t be sufficient to pull them out of their struggling period.

Others drew comparisons between this renovation and Molly Mae Hague’s fashion brand, Maebe, that debuted in September the previous year. Like Maebe, this redesign incorporates a consistent color palette of earthy tones such as browns, nudes, blacks, and whites throughout its apparel collection.

Currently, the PLT (PrettyLittleThing) Instagram profile is only following Umar Kamani, a successful CEO born in Manchester. He hinted at a major revelation coming at the beginning of this week.

Umar, who came back to the company last September following his resignation the previous year, stated: “The past version of this brand will seem ordinary compared to what’s coming next.

The entrepreneur had a conversation with renowned Dragon’s Den personality, Steven Bartlett, regarding their company’s rebranding initiative. They inquired from him about the reasons behind the modification of every aspect of their brand identity.

‘I feel a bit emotional, because I don’t like where we got to,’ he said while tearing up. 

In conversation with Drapers regarding the PLT transition, Umar expressed his viewpoint: “It seems that for a couple of years, our brand wasn’t paying enough attention.

Here’s how we can rephrase the sentence for a more natural and easy-to-understand flow: “That was when our brand started losing its unique character. To regain our footing, my approach has been about simplifying things and redefining who we are.

Apart from Umar’s statement, it is worth noting that a change in strategy has been proposed by PLT. Previously, their primary concern was offering the product at the lowest possible cost on their site. However, they are now aiming to improve the quality of their products instead.

He explained that instead of prioritizing a dress priced at £4, we’re focusing on creating one that is denser, opaque, and provides a superior fit. We are opting for higher quality materials and improved craftsmanship in our designs.

Over the last few years, PLT seems to have encountered financial difficulties. This is likely due to a significant decrease in their revenue, as reported by City.Am, which showed a drop from approximately £634.1 million to £475.8 million based on accounts submitted to Companies House in November 2024.

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2025-03-06 05:08

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