Rob Lowe reveals the ‘Brat Pack’ label was ‘designed to belittle us’ though fans thought it ‘sounds cool’ even though the moniker hurt their careers

Rob Lowe reveals the 'Brat Pack' label was 'designed to belittle us' though fans thought it 'sounds cool' even though the moniker hurt their careers

As a dedicated follower of Hollywood history and its enigmatic stars, I find myself deeply moved by Rob Lowe’s recollections of his days as part of the legendary Brat Pack. Being only 21 at the time, he was thrust into the limelight alongside some of the most iconic young actors of our generation. The New York Magazine article that coined the term ‘Brat Pack’ may have been “horrible” and a hit piece as Lowe describes it, but it served as a seminal point in his career, propelling him to stardom with St. Elmo’s Fire just two weeks later.


4 decades ago, I, an unwavering fan, find myself reminiscing about my days as part of that iconic ensemble – the one they call the Brat Pack. What a journey it’s been!

An article titled “Hollywood’s Brat Pack” in New York Magazine, penned by David Blum and released on June 10, 1985, was inspired by the Rat Pack of the 1960s.

The piece chronicled the evening escapades of a group that included individuals like Lowe (age 60), Emilio Estevez, Demi Moore, Andrew McCarthy, Judd Nelson, Molly Ringwald, and Ally Sheedy as they enjoyed themselves in the vibrant city of New York.

Approximately four decades after, Lowe is now revealing his thoughts on the nickname and the accompanying article that he described as ‘terrible.’

‘It was a hit piece, there’s no doubt about it. It was designed to belittle us, make us look small, with that journalistic trick of plausible deniability,’ Lowe said. 

Rob Lowe reveals the 'Brat Pack' label was 'designed to belittle us' though fans thought it 'sounds cool' even though the moniker hurt their careers

Rob Lowe reveals the 'Brat Pack' label was 'designed to belittle us' though fans thought it 'sounds cool' even though the moniker hurt their careers

At that point, Lowe was only 21 years old, and he had been acting professionally since he turned 15. His first major role in a feature film came when he was 19, appearing in “The Outsiders” which was released in 1983.

Two years had passed, and only two weeks following the publication of the Brat Pack piece, Lowe experienced a meteoric rise in popularity with St. Elmo’s Fire.

The article characterized the group as a, ‘roving band of famous young stars on the prowl for parties, women and a good time,’ though Lowe admitted he got off easy.

Lowesaid, “In the end, things turned out all right for me. That was the night I left early, which doesn’t happen often. It seems as though someone was watching over me.”

After the publication of the article, he acknowledged that it wasn’t enjoyable, and further stated that it likely had a negative impact on our reputation within the industry.

As a devoted supporter, I can relate to what Lowe expressed: “Ultimately, it’s the public who hold the utmost importance. They didn’t receive that particular message. Instead, they respond with a casual, ‘That sounds interesting.'”

Lowe stated, ‘I believe I comprehended its goodness sooner than most members of our acting group.’

“Right now, there’s a resurgence of interest in The Brat Pack. A significant factor behind this is the release of Andrew McCarthy’s documentary titled [BRATS]. This development brings me immense joy, as the actor shared.”

Rob Lowe reveals the 'Brat Pack' label was 'designed to belittle us' though fans thought it 'sounds cool' even though the moniker hurt their careers
Rob Lowe reveals the 'Brat Pack' label was 'designed to belittle us' though fans thought it 'sounds cool' even though the moniker hurt their careers
Rob Lowe reveals the 'Brat Pack' label was 'designed to belittle us' though fans thought it 'sounds cool' even though the moniker hurt their careers
Rob Lowe reveals the 'Brat Pack' label was 'designed to belittle us' though fans thought it 'sounds cool' even though the moniker hurt their careers

“He stated that it was a crucial moment for him, feeling at ease as an actor, if you will, and marking the start of a truly exciting journey, to put it mildly.”

Since then, Lowe has come to terms with the nickname and during this stage of his career, he became more open in McCarthy’s ‘Brats’ documentary.

Lowe shared that we happened to be in the perfect spot at the ideal moment, since the film industry was undergoing a transformation that led it to its current state – primarily producing films aimed at 18-20 year-olds, as he explained to McCarthy.

Lowe currently stars in Unstable, the Apple TV Plus he co-created with his son John Owen Lowe. 

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2024-08-15 02:33

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