Rickie Fowler Has Quietly Become Golf’s Collaboration Guy

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In the early 2010s, Rickie Fowler’s style was bold and unforgettable – think flat-brimmed hats, bright orange on Sundays, large belt buckles, and a lot of polyester. It captured the spirit of a golf world trying to feel more modern and energetic. Now, fifteen years later, it’s fascinating to see how his fashion sense has evolved and become more diverse.

Golf fashion has become more about partnerships, unique brands, and reflecting wider trends, and Rickie Fowler has adapted well. Unlike some players who seem to just be wearing a collaboration for promotional purposes, his choices feel authentic. Whether he’s working with PUMA GOLF and Gumtree Golf & Nature Club or Reigning Champ, it always seems like he genuinely likes the clothes and would wear them even when he’s not contractually obligated to.

PUMA likely continues to collaborate with him because he allows the brand to try new things without appearing too stiff or business-like. Beyond that, Rickie has always been more than just a golfer. He embodies Southern California culture, with influences from motocross, visible through his tattoos, and a laid-back personality, especially with his Olympic athlete spouse. He’s evolved over time; he’s no longer focused on being the most flashy player, but on showcasing a versatile style.

It’s unusual in professional golf for players to change their style much after becoming well-known, as they generally stick with what made them popular. These instances represent times when people started seeing him differently.

From Southern California to South Carolina

In early April 2024, PUMA collaborated with the clothing brand Quiet Golf, and golfer Rickie Fowler debuted their simple, stylish collection at the RBC Heritage tournament in Hilton Head Island, South Carolina. He wore a polo shirt with a paisley design and classic straight-leg pants.

Rickie embraces his inner athlete with Reigning Champ

Rickie Fowler was a central figure in the advertising for the Reigning Champ and PUMA Golf collaboration, and he showcased the clothing during the 2025 Open Championship. He effortlessly switched between the brand’s sporty tracksuits and traditional golf outfits.

Back for another bite of the apple with RC x PUMA


PUMA teamed up with Reigning Champ for a second time, creating a collection designed for both active weekends and dedicated work. Golfer Rickie Fowler debuted the line at the Genesis Invitational in his home state.

Welcome to the bird watching club

PUMA partnered with Gumtree Golf & Nature Club to connect with the local community. Golfer Rickie Fowler debuted the new hat and polo shirt during the Truist Championship at Quail Hollow Country Club, just before the PGA tournament.

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2026-05-07 22:56