McLaren Golf’s Debut, ALD’s Return and Whim’s Unplayable Green

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This week’s report explores how various brands are connecting with golf in unique ways. Aimé Leon Dore revisited classic golf style with vintage-inspired clothing and FootJoy’s quality, while McLaren applied its automotive technology to create high-performance irons. Zara Home brought the aesthetic of golf indoors with its home goods, and Whim showcased the sport as part of an art experience at Milan Design Week.

Aimé Leon Dore’s different take on the golf uniform

Aimé Leon Dore’s new golf collection blends the world of fashion with the golf course. Inspired by the styles of the late 90s and early 2000s, it features comfortable, updated versions of classic golf clothing like sweaters, shirts, and shoes—a continued collaboration with FootJoy. The collection takes traditional golf looks and makes them stylish enough to wear anywhere, not just on the course.

McLaren translates engineering into golf

McLaren Golf is approaching club design with a focus on pure engineering, a different approach than many competitors. Their new irons aren’t just about the brand name; they’re built using the same principles as their high-performance cars. They utilize advanced techniques like Metal Injection Molding, carbon fiber, and a unique structural mesh inspired by supercar frames, giving the clubs a distinctly mechanical feel. It’s essentially bringing racetrack technology to the golf course, and they’ve already gained support from professional golfers Justin Rose, Michelle Wie West, and Ian Poulter, who are both ambassadors and investors.

Zara brings golf into the home

It might seem surprising to find golf-themed items at Zara Home, and that’s exactly what got people talking online. Instead of focusing on playing the game, Zara Home is bringing golf into your living space with decorative objects, accessories, and subtle details. Key pieces include a luxurious golf bag made from real leather, priced at $2300, and Vice golf balls featuring Zara Home’s signature gold logo.

Whim’s unplayable green at Milan Design Week

Whim’s La Cupola installation reimagines golf for design week, presenting it as art instead of a game. While the brand previously created playable pop-up golf courses, this piece is deliberately designed to be unplayable. It features a dome-shaped putting green that invites viewers to engage, but ultimately prevents them from playing.

From F1 to the fairway, Charles Leclerc tees it up with Rickie Fowler

Charles Leclerc joining Rickie Fowler feels less like a planned event and more like a natural fit. This weekend, the Miami Grand Prix and the PGA TOUR’s Cadillac Championship are happening at the same time, bringing their fans together. Leclerc, a Formula 1 driver, is introducing a new audience and a fresh vibe to the golf world.

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2026-05-01 17:56