Fox Teams Up with Kalshi to Bring Prediction Markets to Prime Time TV

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Fox inks data deal with Kalshi as prediction markets go prime timeSummary

  • Fox Corporation will stream Kalshi’s real-time prediction data across its news and streaming platforms.
  • The integration follows similar Kalshi deals with CNN and CNBC, pushing prediction markets into mainstream finance media.
  • The move could deepen liquidity in regulated U.S. event markets by turning TV viewers into probability‑native investors.

As an analyst, I’m watching a significant move in how news is delivered. Fox Corporation just partnered with Kalshi, a regulated prediction market, to bring real-time probabilities of events directly into their coverage across Fox News, Fox Business, Fox Weather, and their streaming platform. This is a big step towards establishing prediction markets as a standard source of financial and risk data here in the U.S. The announcement, made on March 17, 2026, highlights how quickly these markets are becoming a credible alternative to traditional polling and expert opinions when it comes to assessing risks in areas like politics, the economy, weather, and even cultural trends.

Kalshi has partnered with Fox News to provide real-time pricing data for unique contracts that predict the outcomes of various events – from elections and economic announcements to weather patterns and entertainment awards. This data will be integrated into Fox’s television and online platforms, featuring custom graphics and on-screen updates, similar to what CNN and CNBC have already begun using. Importantly, Kalshi is a federally regulated exchange, authorized by the Commodity Futures Trading Commission, meaning these event contracts are subject to the same rules as traditional financial futures.

Kalshi reports that more people are using its predictions to understand events than to actually trade on them, highlighting the value of its data alongside traditional news and polls. According to Kalshi’s CEO, Tarek Mansour, this integration with Fox aims to cut through misinformation by providing unbiased, accurate data. Paul Cheesbrough, CEO of Tubi Media Group, believes prediction markets offer a valuable new perspective and a more immersive experience for viewers, providing real-time insights into important events.

Prediction markets move into big media

Kalshi’s new agreement with Fox builds on its successful partnership with CNN, which integrated live probability forecasts into CNN’s news coverage. This earlier collaboration reportedly helped Kalshi raise $1 billion in funding, valuing the company at $11 billion. Kalshi has seen a surge in popularity of its prediction markets, particularly after the 2024 U.S. presidential election, with around 70% of its users now primarily interested in viewing forecasts instead of making bets. Harry Enten, CNN’s chief data analyst, oversaw the display of Kalshi’s real-time odds across CNN’s platforms.

Kalshi’s growth is happening alongside increasing interest from major institutions in trading on future events. A recent report highlighted that Polymarket handled $12 billion in trades during January 2026, earning over $11 million in fees from people betting on outcomes related to politics, commodities, and cryptocurrency. This trend suggests prediction markets are becoming a significant new type of investment, with even the New York Stock Exchange’s parent company, Intercontinental Exchange, considering investments of up to $2 billion in this area.

Regulators are working to clarify the rules for these types of markets. Kalshi points out that its contracts are already overseen by the CFTC. Recent reports show the CFTC Chairman is trying to establish a clear set of rules – similar to those for traditional derivatives – that would bring both cryptocurrency and prediction markets under federal control. Whether Fox News will eventually feature Kalshi’s predictions on Fox Sports remains uncertain, but it likely hinges on how these regulations are applied to potentially sensitive areas like election and sports betting.

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2026-04-07 20:16