Disney and Kraft Heinz ink multiyear partnership

Guests visiting Walt Disney World, Disneyland, and Disney Cruise Line will soon find more food and beverage options from Kraft Heinz. The two companies have just announced a new agreement to bring a wider range of Kraft Heinz products to these locations.

The agreement includes ten popular brands from Kraft Heinz, such as Heinz, Philadelphia cream cheese, and Kraft Mac & Cheese, the companies announced on Tuesday.

Neither Disney nor Heinz revealed how much money was involved in the agreement. However, a representative from Heinz stated that this collaboration represents Disney’s closest partnership yet and is intended as a long-term project.

Starting this summer, guests at Disneyland in Anaheim, Walt Disney World in Orlando, and on Disney Cruise Line ships across North America will enjoy new food, activities, and merchandise as part of a new collaboration.

Disney and Heinz announced that they’ll soon be adding new Heinz condiment dispensers and specially made equipment in parks across the resort.

In addition to featuring Kraft Heinz products at Disney theme parks and on its cruises, the two companies will collaborate on marketing efforts and create online content for Disney’s various channels.

According to Becca Vodnoy, a senior vice president at The Walt Disney Company, they plan to create engaging experiences for fans through all their parks, media channels, and other interactions.

2026-07-21 23:01