
Okay, so S.Pellegrino flew me out to Miami for the F1 weekend, which was insane! They hosted this really cool lunch right on the beach, but it wasn’t about the party scene at all – it was all about actually talking to people. With all the racing events, celeb sightings, and packed parties happening everywhere, this event, called ‘Dinner Dialogues,’ felt surprisingly intimate. Seriously, as soon as I walked into the Faena Miami Beach hotel for a welcome drink, I could tell it was going to be different. Then we headed down to the sand, and it was even better.
This experience expands on the brand’s ongoing global work with Lewis Hamilton, which focuses on the idea that genuine connections are made when people move beyond superficial conversation and share honest thoughts and feelings.
[PLACEHOLDER FOR COME ALONG WITH ME REELS EMBED]
The heart of the campaign is a short film showing Lewis Hamilton catching up with three close friends over dinner. Their conversation is sparked by questions printed on special S.Pellegrino bottles – questions like, “What food feels like home?” or “What’s a dream you’ve always held onto?” These questions are meant to transform an ordinary meal into a meaningful connection. The campaign launched in Miami by making the dinner table the main event, prioritizing conversation and connection over simply being part of the Formula 1 scene. S.Pellegrino aimed to create an experience where the conversation was the focus.
The excitement continued throughout the event on the beach. Guests were led to a stunning dining setup right by the water, decorated with artistic bottle displays and racing helmets – a nod to the Miami Grand Prix. With each course of the Italian lunch, a new conversation starter was introduced, gradually moving the atmosphere from simple networking to more authentic connections. The four-course meal, enjoyed with wine throughout the afternoon, created a sophisticated but relaxed experience.
The appeal of S.Pellegrino’s “Dinner Dialogues” lies in its ability to foster truly memorable experiences. Seeing Hamilton interact with close friends – sharing stories and simply connecting through conversation – made him seem very approachable. That same warm atmosphere was present at our lunch in Miami, and what really stood out was how quickly thoughtful questions encouraged everyone to slow down and genuinely connect with each other.
I’m so excited about the new S.Pellegrino campaign and bottles! If you want to learn more, you can check out all the details on their official website.
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2026-05-27 00:56