Lotto and H&M Just Brought Italian Football Archives to Modern Street Style

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Lotto, the classic Italian sportswear brand, and H&M have joined forces for a new menswear collection. It’s a cool blend of vintage athletic style and today’s streetwear, taking inspiration from Lotto’s history but with a modern twist. The collection is available now.

This collection stands out because it doesn’t just reference football – it embraces the entire football lifestyle. Lotto is reviving its iconic 1970s double diamond logo, originally designed to represent the connection between tennis and football. Instead of simple logo-printed shirts, the line offers a bold and eclectic mix-and-match wardrobe. You’ll find vibrant jerseys and retro polos alongside unexpected pieces like oversized leather-look shorts and tailored blazers. The aesthetic captures the energy of a matchday, drawing inspiration from everyone involved – players, coaches, referees, and passionate fans in the stands.

This collaboration is a significant event for Italian sportswear. For over 50 years, Lotto has outfitted sports legends like Dino Zoff and Francesca Schiavone, and they even invented the first laceless football boot, the Zhero Gravity. Now, by working with H&M, Lotto is making its high-quality Italian design and athletic performance accessible to a wider audience and a new generation of fashion enthusiasts.

Shop the collection now at H&M.com.

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2026-05-27 00:56