Vespa Celebrates 80 Years of an Icon With Historic New Scooters and a Roman Jubilee

Born in Italy in 1946, amidst the rebuilding after the war, Vespa started as a simple idea: affordable transportation. It quickly became much more – a worldwide symbol of freedom, style, and positivity. Now, after eighty years, Vespa is recognized as a lasting cultural icon. It not only pioneered easy urban travel but also inspired artists like Salvador Dalí, Giorgio Armani, and Christian Dior. To celebrate this milestone, Vespa is releasing a special collection of scooters and clothing, and will host a major anniversary event in Rome.








