Harlem’s Own Fergie Baby Fronts Awake NY’s Heavyweight Plain Jane Sweats Campaign

Awake NY is celebrating its New York roots with a new collection of high-quality fleece. The brand partnered with Harlem native A$AP Ferg for the campaign, shooting the visuals right in Harlem to capture the city’s raw and genuine vibe. The photos highlight the brand’s improved and comfortable “Plain Jane” sweatsuits.







