“Backyard Legends”: adidas Recruits Timothée Chalamet, Messi, and Bad Bunny for a Massive World Cup 2026 Campaign
As the 2026 FIFA World Cup gets closer, adidas is focusing on the roots of the game – local neighborhood fields. They’ve released a new, visually stunning short film called “Backyard Legends” which turns everyday street football stories into an inspiring global tale. The campaign features a remarkable group of athletes, musicians, and actors, and celebrates the joy of casual play, showing that anyone can become a legend, whether they’re playing on a concrete court or in a world-class stadium.








