Nike and BTS Introduce “ARIRANG” World Tour Merch and “Nike By You” Experience

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Summary

  • Nike and the globally famous group BTS are teaming up for a major collaboration, launching alongside BTS’s upcoming 2026 ‘ARIRANG’ world tour.

  • This collaboration features special tour merchandise, like custom T-shirts, a classic black hoodie, and a cap only available in Korea.

  • In addition to the clothing line, this partnership includes a new “Nike By You” experience where fans can personalize their shoes with 10 different designs inspired by BTS.

BTS, the world-famous K-pop group, has returned with new music and a collaboration with Nike! To mark their comeback and the release of their latest album, they’ve partnered with Nike on a special line of merchandise. This collaboration coincides with the start of their huge ‘ARIRANG’ world tour and celebrates BTS’s incredible impact, unique artistry, and strong bond with their devoted fans, known as ARMY.

The collaboration centers around a special collection of official tour merchandise. The Nike x BTS apparel includes unique, high-quality T-shirts and a stylish black hoodie, all inspired by the group’s signature look and the meaningful “ARIRANG” period. Nike has also made a limited-edition ball cap specifically for fans in South Korea, and it’s already becoming very popular on resale sites.

Nike and BTS are taking their collaboration to the next level by letting fans design their own gear. A new “Nike By You” experience will offer 10 unique designs inspired by the band, combining BTS’s signature style with classic Nike looks. Fans can use these exclusive designs to personalize Nike clothing and tote bags, creating one-of-a-kind items celebrating the group.

This exciting collaboration perfectly blends popular culture, energetic stadium anthems, and athletic style. By combining BTS’s incredible creativity with Nike’s reputation for cool and comfortable wear, the “ARIRANG” collection is expected to be one of the hottest releases this summer.

Get ready to show your love for BTS with new Nike gear! Starting June 1, 2026, you’ll be able to personalize Nike shoes with exclusive BTS designs at select Nike stores around the world. Plus, official BTS tour merchandise will be available in cities along the “ARIRANG” tour and online in China.

Nike By You events will be held in various cities throughout the year. They begin on June 1st in Seoul, Busan, Tokyo, and Osaka, and continue on June 1st and October 12th in Singapore, Taguig, Bangkok, Kuala Lumpur, Jakarta, and Delhi/Bangalore. Additional events are scheduled for July 1st in London, July 13th in Paris, and August 15th in Toronto. A larger series of events will take place on October 30th in several Chinese cities including Beijing, Chengdu, Chongqing, Guangzhou, Hangzhou, Shanghai, Shenzhen, Wuhan, and Taiwanese cities including Kaohsiung, Taichung, and Taipei. Finally, a Hong Kong event is planned for February 26, 2027.

The Nike x BTS merchandise collection will be available in various cities throughout the summer and into 2027. It launched on June 12th in Seoul, Busan, and Tokyo. Further releases are scheduled for July 5th in Chicago, Boston, San Francisco, Los Angeles, New York City, and Las Vegas, followed by London on July 6th and China on July 10th. Several cities will receive the collection on August 20th, including Singapore, Taguig, Bangkok, Kuala Lumpur, Jakarta, and Toronto. Finally, the merchandise will become available in Melbourne on February 5, 2027, and Sydney on February 12, 2027.

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2026-05-29 06:26