BTS Returns to the F&B Space With ARIH, Merging Seoul Street Food with Bold Western Flavors

BTS is expanding into the food and drink world with ARIH, a new brand offering a blend of Western and Korean flavors. Created with the help of popular Korean food company Paldo, ARIH aims to bring authentic Korean tastes to a wider global audience. You can now find ARIH products exclusively at Walmart stores nationwide, marking a major moment where K-pop’s influence meets everyday shopping.







