Summary
Prada’s Fall/Winter 2026 campaign, titled “Simple Stories,” features Hunter Schafer, Troye Sivan, Kelvin Harrison Jr., and Chen Haoyu. Directed by Barry Jenkins, the campaign offers a fresh look at everyday moments of closeness, blending acted scenes with natural, realistic expressions.
Prada’s new Fall/Winter 2026 campaign, called “Simple Stories,” explores the beauty in everyday life. Created by Miuccia Prada and Raf Simons and directed by Academy Award-winning filmmaker Barry Jenkins, the campaign uses both photographs and videos to hint at larger, untold stories.
The new Prada campaign features a diverse international cast including Hunter Schafer, Troye Sivan, Kelvin Harrison Jr., and Chen Haoyu. It creates intimate and thoughtful settings where the line between acting and real life becomes unclear. Led by creative director Ferdinando Verderi, the campaign builds on Prada’s history of combining fashion and film, showcasing the Fall/Winter 2026 collection as a striking visual statement and an invitation to explore.
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2026-07-23 14:56