A.P.C. Names Ludivine Poiblanc as Its New Artistic Director

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Summary

  • A.P.C. has officially appointed renowned French stylist and creative consultant Ludivine Poiblanc to the role of Artistic Director
  • Poiblanc will unveil her highly anticipated debut collection at the brand’s Milan showroom on May 20, followed by a presentation in Paris at Rue Madame on June 15
  • Brand President Stephanie Phair and Founder Jean Touitou praised Poiblanc’s impeccable eye and personal style, noting her ability to honor the brand’s 1987 roots while driving modern growth

A.P.C., the French brand known for its simple, sophisticated style, is starting a new chapter. They’ve named Ludivine Poiblanc as their new Artistic Director. Poiblanc, who has a strong background in fashion editorial and consulting, will be leading the creative direction of the brand, famous for its effortlessly cool aesthetic since the late 1980s. Fashion fans are excited to see how her precise and modern vision will shape A.P.C.’s signature look of denim and classic clothing.

Poiblanc is a highly respected creative professional who splits her time between Paris and New York. She’s worked with major publications like Vogue, Harper’s Bazaar, Vanity Fair, and WSJ Magazine, and has consulted for leading fashion brands. Now, she’s bringing her keen eye for detail to A.P.C., where she’ll oversee both the creation of new products and the brand’s overall look and feel.

The new position feels like a natural fit for Poiblanc, who sees it as a special opportunity to build on the work of the brand’s founders, Judith and Jean Touitou. She’s long admired the brand’s clean, classic style and its subtle rebellious spirit, as well as its uniquely French perspective. Poiblanc feels a strong connection to the brand’s independent and uncompromising values.

A.P.C.’s leadership team is also excited about this new direction. President Stephanie Phair explained that Poiblanc’s appointment supports the company’s plan for focused expansion. Building on A.P.C.’s strong history with denim and accessories, the brand intends to keep offering stylish clothing to customers who know what they want.

Jean Touitou, who started the brand in 1987 believing great design should be affordable, is fully confident in his chosen successor. He highlighted her talent, intelligence, and unique sense of style, explaining she has exactly what it takes to honor the brand’s history while also leading it forward with fresh ideas.

While many fashion brands chase the latest trends, A.P.C. has always focused on timeless style and quality. Now, with Ludivine Poiblanc leading the design process, the brand is ready to show that well-made, classic clothing will remain relevant and desirable for years to come.

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2026-05-06 10:56