Zalando is adding new New Balance shoes featuring the ABZORB technology to its selection. They’re celebrating the launch with a new campaign focusing on the ABZORB 2000 and 2010 styles.
Zalando is launching a new campaign built around the idea of food trucks, using fun and creative ideas to showcase its latest styles. The campaign playfully connects the excitement of sneaker lovers with foodies, presenting the shoes as items on a unique menu that people are eager to ‘order’ while waiting in line.
The visuals showcase New Balance clothing alongside the shoes. The “Violet Crush” ABZORB 2010 is styled with a soft purple sweatshirt and gingham shorts, and the bright “Limelight” ABZORB 2000 is paired with a simple long-sleeved shirt and denim shorts.
To keep the launch celebrations going, Zalando hosted an event in Berlin where guests could check out the New Balance ABZORB 2000 and 2010 sneakers. The event featured a unique food truck setup and a performance by DJ Temry.
Okay, so I just saw that Zalando is now selling the New Balance ABZORB line! They start around €170, which is about $200 – not bad for some comfy, quality kicks!
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2026-05-07 16:55