Summary
People in the U.S. who use YouTube will soon be able to watch Peacock Premium—with ads—directly through the app without paying extra. This includes live sports like NFL, NBA, and the Olympics, as well as a wide range of movies and TV shows from NBCUniversal. The partnership also helps Universal+ and Hayu reach more viewers around the world, and keeps NBCUniversal content available on traditional television.
YouTube and NBCUniversal are teaming up for several years to offer Peacock streaming service as part of a YouTube Premium subscription, starting in early 2027. This is Peacock’s biggest deal yet, bringing its content directly into YouTube for over 125 million Premium and Music subscribers worldwide. In the US, YouTube Premium members will be able to watch Peacock’s shows and live sports without switching apps.
When the new bundle launches, the regular price of YouTube Premium ($15.99 per month) won’t change. This combined offer will be more affordable than paying for both services separately – currently, a Peacock Premium subscription with ads costs $10.99 monthly. People who sign up will continue to enjoy all their existing YouTube Premium benefits like watching without ads, playing videos in the background, and downloading content for offline viewing, plus they’ll get access to NBCUniversal’s movies, reality shows (like those on Bravo), and live sports.
This partnership goes further than just combining content for viewers; it strengthens the technical relationship between the two companies. They’ll be working together on advertising technology and how live sports are produced. Specifically, NBC Sports will help produce some major live sporting events for YouTube, while other games from NBCUniversal will stream directly on the NBC Sports YouTube channel to reach a wider audience. The agreement also ensures that NBCUniversal content remains available through YouTube TV.
This new distribution deal comes at a key moment for streaming services, as companies are increasingly offering bundles to keep viewers. Peacock has just turned its first profit and now has 48 million paid subscribers in the US. By adding Peacock to YouTube, NBCUniversal gains a strong way to grow, especially as its parent company, Comcast, plans to separate its internet and cable businesses. For YouTube, this deal helps its goal of becoming a one-stop shop for all kinds of video content – from creators to live TV and premium shows.
2026-07-28 11:57