Samsung Electronics and SK Hynix signed a combined $950 billion in artificial intelligence (AI) chip supply deals with Nvidia and Broadcom over the weekend.
Both stocks still fell in Monday trading, a disconnect that shows how much of the AI rally already sits in the price-or, as your broker might put it, “buy the rumor, sell the fact, then cry into your ramen.”
A Massive AI Infrastructure Deal
SK Hynix will supply $750 billion in memory chips to Nvidia and other US companies over several years. Nvidia put its own portion of that deal at $500 billion. The agreement covers new data centers targeted for 2027, and SK Hynix affiliate SK Telecom will build a cloud business on Nvidia’s Vera Rubin systems-because nothing says “futuristic computing” like a name that sounds like a Russian nesting doll.
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The muted reaction fits a recent pattern. SK Hynix shares have slid even on positive news this month. US investors already pay a premium for its shares compared with Seoul, a gap that opened after its blockbuster Nasdaq listing earlier in July. Translation: Wall Street is so desperate for AI action it’ll pay extra for the privilege of losing money.
Both stocks are up sharply this year on AI demand, so traders appear to be booking profits rather than chasing another AI headline, regardless of the deal size. It’s like showing up to a party with a cake the size of a small car, only to find everyone’s already had dessert and is heading home.
The bigger test comes later this week. Samsung and SK Hynix report quarterly earnings that will show whether soaring chip orders are converting into profit. That result will tell investors whether this month’s record deal flow deserves a second look, or whether it is already old news-like last week’s viral cat video.
2026-07-27 07:07