A video created using artificial intelligence, showing Brad Pitt and Tom Cruise in a fight on a rooftop, is quickly gaining attention online.
A short, 15-second video was created using Seedance 2.0, a new AI video platform from ByteDance – the company that also owns TikTok. The video is now spreading online, but the Motion Picture Association (MPA) and others in the film industry have raised concerns that it uses copyrighted material without permission.
Look, as someone who follows the industry closely, I’m seeing a lot of tension right now. The head of the MPA, Charles Rivkin, just put out a statement demanding that whoever is doing something illegal stop immediately. It’s pretty direct language, and signals they’re not messing around.
According to Rivkin, the Chinese AI platform Seedance 2.0 illegally used a large amount of U.S. copyrighted material in just one day. He argues that by releasing a service without proper protections against copyright violations, ByteDance is ignoring existing copyright laws and harming the livelihoods of creators and workers in the U.S.
Irish filmmaker Ruairi Robinson shared the 15-second video on X, explaining it was created using Seedance 2.0 from just a two-line text instruction.
Rhett Reese, known for his work on films like the “Deadpool” movies and “Zombieland,” replied to Robinson’s message, stating, “I’m afraid it’s probably finished for us.”
As a total cinema lover, it’s both exciting and a little scary to hear predictions about how AI will change filmmaking. Apparently, we’re getting to the point where anyone will be able to make a movie on their computer that looks just as good as a big Hollywood production! Honestly, it does make me worry for people like me who work in the industry – these AI tools are getting so powerful, and it feels like they’re moving into areas where we creatives thought we were safe.
Rhett expressed amazement at the high quality of the Brad Pitt and Tom Cruise AI video, but admitted it also worried him. He posted on X, saying his pessimistic outlook is that the video signals a potentially massive shift – either a revolution or destruction – for Hollywood.
Many people, like Rhett, worry that AI could drastically harm Hollywood and cause job losses. This concern was a major reason the actors’ union (SAG-AFTRA) and the writers’ guild went on strike in 2023. However, some members now believe the agreements reached during that strike don’t offer enough protection against AI’s potential impact.
When SAG-AFTRA resumed contract talks with the studios this week, artificial intelligence remained a key concern. The actors’ union is likely to suggest a new fee – sometimes called the ‘Tilly tax’ – that studios would pay if they use a digitally created actor. This proposal comes after the introduction of Tilly Norwood, who is considered Hollywood’s first AI actor.
SAG-AFTRA isn’t commenting on this right now because they’ve chosen not to speak to the media while they’re negotiating a new contract.
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2026-02-13 22:01