Tyshawn Jones Stars in Louis Vuitton’s Men’s Pre-Fall 2026 Campaign

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Summary

  • Louis Vuitton has officially unveiled its Men’s Pre-Fall 2026 campaign, masterminded by Men’s Creative Director Pharrell Williams
  • For the first time, professional skateboarder and Friend of the House Tyshawn Jones fronts the campaign, shot on location in New York City’s Central Park
  • The collection seamlessly blends relaxed sportswear with high-end tailoring, featuring reimagined iterations of classic House codes like the Monogram and Damier patterns

Pharrell Williams is once again reimagining what it means to be a modern man. He’s revealed the campaign for Louis Vuitton’s Pre-Fall 2026 menswear collection, and for the first time, professional skateboarder Tyshawn Jones – a well-known figure in New York – is the face of the brand. Jones embodies the idea of a ‘contemporary dandy,’ blending the elegance of Parisian fashion with his strong impact on skateboarding around the world.

The campaign unfolds across the vibrant backdrop of Central Park, showing Jones confidently moving through his hometown. The visuals create a compelling contrast between the park’s natural beauty and the raw energy of New York City. This setting feels genuine for Jones, whose confident style and upbringing in the Bronx align perfectly with Pharrell’s sophisticated, urban vision. Throughout the campaign, Jones embodies a lifestyle that seamlessly blends luxury with the rhythm of everyday life.

The Pre-Fall 2026 collection showcases a perfect blend of sophistication and comfort. Williams skillfully combines precise tailoring with the easygoing style of sportswear. Classic Louis Vuitton elements are updated for a modern look, with the Monogram and Damier patterns appearing in fresh ways on key pieces like clothing and accessories. The collection features everything from polished outerwear to relaxed, streetwear-inspired designs, all made for navigating city life.

Louis Vuitton is once again mixing street style with high fashion by featuring skateboarding icon Tyshawn Jones in their latest campaign. The Pre-Fall 2026 collection, designed by Pharrell, gains a raw, genuine feel thanks to Jones, and the campaign as a whole is a vibrant tribute to both contemporary menswear and the spirit of New York City.

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2026-05-11 08:26