The Turning Point USA Halftime Show is still making news after its debut as an alternative to the Super Bowl halftime show. Recent data suggests the broadcast attracted a much larger audience than initially estimated, exceeding the number of people who watched it live.
I was blown away by the All-American Halftime Show! I’ve seen the numbers – over 25 million views just on YouTube and Rumble, which is incredible. Knowing that doesn’t even include everyone watching with friends and family, the real number of people who saw it is probably much, much higher. And it’s still getting more views every day as the numbers keep coming in from TV and other platforms!
— Andrew Kolvet (@AndrewKolvet) February 9, 2026
Following early reports showing millions of live viewers across various platforms, Turning Point USA’s Andrew Kolvet has released updated numbers revealing the event reached a much wider online audience.
25 Million Views Across YouTube And Rumble
Kolvet reports that the All-American Halftime Show has already reached a huge number of viewers across its main streaming services.
Following the show’s broadcast, Kolvet appeared on Fox News and reported that the All-American Halftime Show had already garnered over 25 million views on YouTube and Rumble. He added that, considering group viewings, the actual audience was likely much larger and that the final viewership numbers were still being tallied from various broadcast and streaming partners.
The total of 25 million viewers represents the combined audience from live streams, on-demand replays, and broadcasts across Turning Point USA’s YouTube channel and Rumble platform.
Kolvet highlighted that the reported figure only includes verified digital data, and more results from partners and other sources are still being collected.
Live Audience Numbers Were Already Significant
The total number of viewers for the Turning Point USA halftime show adds to previous reports showing their alternative broadcast attracted a large audience while the Super Bowl halftime show was happening.
The livestream was a huge success, reaching millions of viewers on YouTube and even more across other platforms.
The event, called the “All-American Halftime Show,” was created to offer viewers another option during the break at the NFL game, airing at the same time as the official halftime show featuring musician Bad Bunny, who has been the subject of some controversy.
A Counter-Programming Experiment
After the NFL chose Bad Bunny to perform at the halftime show, Turning Point USA announced it would create its own broadcast as an alternative. This alternative show would focus on patriotic themes and feature country-rock music.
The event showcased popular artists like Kid Rock, Brantley Gilbert, Gabby Barrett, and Lee Brice. It wasn’t limited to traditional TV broadcasts, reaching audiences through various digital platforms and partnerships, giving organizers more ways to connect with fans.
Kolvet had previously explained the project as a choice for people wanting shows that support values of faith, family, and freedom.
Additional Viewership Still Incoming
As a film and TV fan, I’ve been following this new show, and the fact that it’s already hit 25 million viewers is pretty amazing for its first season. But honestly, I don’t think that number tells the whole story – I suspect a lot more people are watching, and that’s just the beginning.
Kolvet indicated that:
- Broadcast partner totals
- FAST channel carriage
- Syndicated replay distribution
- Delayed streaming metrics
are still being tabulated.
If the full viewership numbers are made public, the total audience could be even larger than we currently know.
Post-Event Viewership Continues Climbing
In addition to the huge number of people who watched the Turning Point USA Halftime Show live, many more have been watching replays since the Super Bowl.
Currently, the video of the event, which is archived on Turning Point USA’s main YouTube channel, has received over 19 million views from people watching it after the live event – showing continued interest long after it originally aired.
Broadcasting the show on multiple platforms significantly increased its overall viewership. The official Charlie Kirk YouTube channel alone added over 3.6 million views, greatly expanding the show’s total digital reach when combined with views from other uploads and replays.
Combined, those post-event YouTube numbers alone account for more than 22 million views.
Engagement Metrics Show Strong Viewer Response
Viewer engagement data also indicates a strongly positive audience reception.
The main YouTube video for Turning Point USA has around 797,000 likes and 246,000 dislikes.
The version of the video posted on the Charlie Kirk channel has a significantly positive response, with around 167,000 likes compared to just 13,000 dislikes. This suggests viewers reacted similarly positively to the video across all platforms where it was shared.
The Bottom Line
The Turning Point USA Halftime Show has quickly gained attention online, whether it was intended as a response to other events or as the start of a new yearly tradition.
The event has quickly become one of the most-watched alternative halftime shows ever, already racking up over 25 million views on YouTube and Rumble, with numbers from other platforms still coming in.
If organizers keep their promise and bring back the broadcast next season, this attempt to offer something different during halftime might be only the beginning.
Read More
- Outlander’s Caitríona Balfe joins “dark and mysterious” British drama
- Mystic Realms introduces portal-shifting card battles with legendary myth-inspired cards, now available on mobile
- Bianca Censori finally breaks her silence on Kanye West’s antisemitic remarks, sexual harassment lawsuit and fears he’s controlling her as she details the toll on her mental health during their marriage
- Married At First Sight’s worst-kept secret revealed! Brook Crompton exposed as bride at centre of explosive ex-lover scandal and pregnancy bombshell
- Gold Rate Forecast
- MLBB x KOF Encore 2026: List of bingo patterns
- Wanna eat Sukuna’s fingers? Japanese ramen shop Kamukura collabs with Jujutsu Kaisen for a cursed object-themed menu
- Bob Iger revived Disney, but challenges remain
- First look at John Cena in “globetrotting adventure” Matchbox inspired movie
- How TIME’s Film Critic Chose the 50 Most Underappreciated Movies of the 21st Century
2026-02-09 15:59