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Trump’s Media Revolution: New Digital ETFs Set to Shake Up the Market

BBG News

Ah, dear reader, a curious tale is unfolding in the heart of the modern world of finance. The company known as Trump Media & Technology Group, which so valiantly brought us the much-discussed Truth Social, has, with a swiftness that only the most ambitious can muster, extended its reach into the realm of financial offerings. Yes, you guessed it—digital asset-focused exchange-traded funds (ETFs) are now their latest conquest!

In a move that will surely send ripples through the financial world, they have forged a partnership with Crypto.com (oh, the world of cryptocurrencies—what a quaint, tempestuous affair!) and the ever-so-reliable asset manager, Yorkville America Digital. Together, they are poised to unleash a new series of ETFs and investment products under the cheeky “Truth” brand. How very… on brand. 🙄

Let us take a moment to marvel at the audacity: these ETFs are not your average, run-of-the-mill funds. No, they offer something special—a delightful mix of digital assets and “Made in America” securities from industries as varied as energy. Yes, energy, that cornerstone of modern civilization. Barring any unforeseen regulatory hiccups (a minor detail), these products are expected to launch by year’s end, available for investors in the U.S., Europe, and Asia, all through your trusted brokerage platforms. 🎉

But wait—there’s more! Trump Media & Technology Group had previously filed for trademarks on six new investment products under the bold moniker Truth.Fi. What a wonderful tribute to the power of branding! These products, ever so ambitious, will encompass ETFs and separately managed accounts focused on American manufacturing, energy independence, and, of course, the ever-present allure of Bitcoin (BTC) investments. Quite the cocktail of financial aspirations! 🍸

America as a Hub for Digital Assets (Because, Why Not?)

Devin Nunes, the Chairman and CEO of TMTG, spoke—no, proclaimed—the monumental importance of this launch. He declared, with evident pride, that this marked a crucial step in their master plan to enter the financial services industry. His words, like an old-school orator, resonate with optimism: “We’re gratified to work with great partners… and look forward to bringing ETFs to the market for investors who believe both the American economy and digital assets are poised for tremendous growth.” Can you feel the enthusiasm? 📈

As for Crypto.com, their CEO, Kris Marszalek, took it upon himself to elevate the deal to a new level of prestige. He hailed the agreement as a shining example of their prowess in uniting the world of traditional and digital finance. How very convenient, one might think, to be both traditional *and* digital—what a marvel of modernity! 🧐

Yorkville’s CEO, Troy Rillo, took a more somber approach, calling the agreement “a significant milestone” that was, naturally, aligned with their “America-First” focus. A charming echo of patriotism, to be sure. 🎆

And then, lest we forget, we have the matter of distribution. Crypto.com’s broker-dealer subsidiary, Foris Capital US LLC, will be the noble hand that delivers these ETFs into the waiting arms of eager investors. A tidy arrangement indeed.

The launch of these ETFs will coincide with the rollout of separately managed accounts, and TMTG, ever so generous, plans to invest up to $250 million of its own capital into the new offerings. Custody, we are assured, will be provided by none other than Charles Schwab. A company that, much like the others, needs no introduction in such circles.

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2025-04-22 16:19

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