Top 10 Super Bowl Commercials of 2026: Ranked and Reviewed

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Every year during the Super Bowl, many companies spend a lot of money to air commercials during the breaks, hoping to create something really memorable. Now that Super Bowl LX is over, it’s time to look at which brands created the best ads – from the funny to the emotional.

A 30-second commercial during this year’s Super Bowl cost $10 million, but over 60 brands still chose to advertise. Many other companies wanted a spot, but couldn’t secure one.

With seventy commercials vying for attention during the year’s biggest sporting event, ten companies really stood out. While viewers were focused on the football game – including the matchup between Drake Maye and the Seahawks’ defense, and Bad Bunny’s halftime show – commercials featuring stars like Ben Stiller and Emma Stone generated the most buzz.

It’s clear everyone loves a good throwback, and this year’s Super Bowl commercials proved it with appearances from the Backstreet Boys and Jeff Goldblum (who showed up a whopping four times!). However, not every ad deserved a spot on Ebaster’s list of the top 10 Super Bowl commercials of 2026.

10. Bud Light

Peyton Manning, Shane Gillis & Post Malone Take A Tumble

An ad featuring NFL legend Peyton Manning, comedian Shane Gillis, and actor Post Malone playfully chasing a beer keg down a hill – all set to Whitney Houston’s classic song “I Will Always Love You” – relies on silly, physical humor rather than just celebrity appearances to be effective.

Bud Light continues to build on its humorous theme, cleverly using a popular wedding song from Houston to enhance the joke. These commercials might help the brand regain its position as the most popular beer in America.

9. Squarespace

Emma Stone’s Lost Domain

Emma Stone teams up with director Yorgos Lanthimos again in a funny, short horror film that playfully pokes fun at her celebrity status. While it’s amusing to imagine her struggling to secure a website address, the commercial’s silly idea is still genuinely hilarious.

Squarespace’s new ad is wonderfully bizarre, and we love it! Emma Stone’s performance is so good, it feels like an Oscar-worthy scene – and that’s saying something, considering she’s already an awards contender for her latest film, Bugonia.

8. Levi’s

Doechii & Toy Story’s Woody Got Back

Following the buzz around American Eagle’s recent ad featuring Sydney Sweeney, Levi’s is making waves with its own campaign. Instead of a celebrity endorsement, they’re showcasing the rich history of their jeans – and they’re doing it in a visually striking way. The ad features a diverse cast, including familiar faces like Woody from Toy Story and musician Questlove.

The commercial also includes references to famous Levi’s moments, like the cover of Bruce Springsteen’s 1984 album, Born in the U.S.A. Grammy-winning rapper Doechii then concludes the ad with a stylish appearance, becoming the first recognizable face to be shown wearing the jeans.

7. Pokémon

What’s Your Favorite?

This commercial marking Pokémon’s 30th anniversary feels less like an ad and more like a heartfelt celebration. Celebrities like Lady Gaga, Jisoo, Trevor Noah, Maitreyi Ramakrishnan, and Lamine Yamal share their own memories and experiences with the popular anime and toy series.

The commercial features celebrities sharing which Pokémon best represents their personality. For example, singer Jisoo loves Eevee, and Formula 1 driver Charles Leclerc connects with the speedy Arcanine. It’s a cleverly done ad with a straightforward idea that captures the original magic of Pokémon.

6. MANSCAPED

A Long-Haired Ballad

One of the funniest Super Bowl commercials this year came from Manscaped. The ad featured surprisingly funny animated pubic hair characters singing about being shaved. Manscaped is well-known for its humorous marketing, and has become the leading brand in male grooming for that area.

Okay, let’s talk about the Super Bowl ads. Manscaped definitely made an impression. I mean, you couldn’t miss their commercial. If you weren’t familiar with the brand beforehand – and let’s be honest, a lot of football fans probably weren’t – they’ve absolutely entered the conversation now. They really went for it, and it definitely got people talking.

5. Novartis

Tight Ends Relaxing

Novartis has created another successful Super Bowl ad, just like last year. While featuring NFL tight ends in a commercial about prostate cancer prevention might seem unexpected, it’s a clever idea built around a really smart play on words – arguably the best advertising pun of 2026 so far.

This Super Bowl commercial could be the first of many memorable ads from Novartis. We’re already looking forward to seeing what they create for the 2027 game.

4. Hellmann’s

Andy Samberg Plays A Diamond In The Rough

Andy Samberg finally agreed to do a Super Bowl commercial, but only for Hellmann’s mayonnaise. He’d turned down other offers for years, holding out for a brand he truly liked and the perfect opportunity to showcase his Neil Diamond impression.

Andy Samberg’s funny deli-themed take on the classic song “Sweet Caroline” is always a hit with audiences, filled with jokes about sandwiches. It’s easy to forget he first became known as a musician with the comedy group The Lonely Island, but this commercial brings that back to mind.

3. Rocket and Redfin

Neighbors Like You

Every Super Bowl typically features a heartwarming ad that really connects with viewers. These ads often come from smaller brands, not the huge, well-known companies that usually compete for attention with celebrities and elaborate productions.

In 2026, Rocket and Redfin’s commercial – a touching montage of neighbors helping each other in a normal suburban setting – really captured our hearts. It would take someone without any emotion not to at least look into the company’s mortgage options after seeing a young girl bravely help a neighbor’s dog.

2. Instacart

Ben Stiller Goes Bananas

Ben Stiller’s hilarious performance in the Instacart Super Bowl commercial is being hailed as his funniest work since the movie Zoolander. The ad features Stiller playing an over-the-top, flamboyant European pop star from the 1970s, alongside singer Benson Boone.

In the Instacart commercial, Ben Stiller’s character is determined to steal the show from his fellow performer. They sing about the convenience of picking your own bananas, all set to a wild German electronic music track. The performance goes hilariously wrong when Stiller tries to do a backflip off the stage after dramatically shoving a glittery watermelon aside. Thankfully, he’s okay and they can try the scene again!

1. Comcast Xfinity

Jurassic Park Is Open For Business

Comcast Xfinity’s 2026 Super Bowl commercial is widely considered the best, thanks to its clever take on Jurassic Park. The ad humorously suggests that if the park staff had just remembered to connect the internet, Alan Grant and Ellie Sattler could have ended the movie relaxing at a spa and taking selfies with the T-Rex, Rexy.

This ad is perfect! Sam Neill, Laura Dern, and Jeff Goldblum star in a clever and endearing tribute to the first Jurassic Park film, and the product placement feels completely natural. It would have been great to see the original child actors make an appearance, but overall it’s a fantastic spot.

As a fan, I have to say Comcast really nailed it with their Super Bowl ad! Getting Jeff Goldblum, Laura Dern, and Sam Neill back together was brilliant, and cleverly weaving in footage from the movie was a perfect touch. Honestly, no other commercial during Super Bowl LX even came close in terms of how well it was made – it was truly outstanding. It almost made it look as effortless as watching the Seattle Seahawks win!

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2026-02-09 17:42