TikTok’s ones to watch! From an automotive enthusiast to a calligraphy artist to a tech experimenter, these are the 50 content creators making waves on the app (and six of them are British)

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TikTok predicts big things in 2026 for a diverse group of creators, including a grandmother of eight, someone who makes wigs, a doctor, and a street food chef.

Okay, you guys, you HAVE to hear this! My absolute favorite social media platform just dropped their annual Discover List, and it’s AMAZING. They’ve hand-picked 50 people who are totally blowing up right now, and broken them down into these awesome groups – Educators, Foodies, Icons, Innovators, and Originators. I’m already obsessed with all of them, seriously!

These rising stars have collectively gained hundreds of millions of followers and represent diverse cultures from around the world.

Six talented Brits have emerged as rising stars, paving the way for a new generation of digital creators who are poised to take over your TikTok ‘For You’ page by 2026.

TikTok is predicting a range of British personalities will become major talking points in the next year – from those sharing insights on culture and history, to creative business owners and film fans mingling with big stars.

Jacklynn Botwe (@byjacklynn) – London, England

212,000 followers

Jacklynn Botwe, a creator based in South London, has become known for her insightful and educational videos. She skillfully combines social issues with personal stories and cultural observations.

Her videos delve into topics like who we are, what’s happening in society, and the little things we notice every day. She presents these ideas with a relaxed and confident style, feeling more like a supportive friend than someone lecturing you. Instead of starting arguments online, she promotes thoughtful conversations – which is a welcome change in today’s digital world.

She’s been sharing a lot lately – from exploring old castle ruins to offering travel tips for Japan, and even taking her followers on a virtual tour of the Tower of London’s prison cells. She effortlessly combines history, travel, and culture in her posts.

Olly Bowman (@mrmelk_) – London, England 

883,000 followers

If dry British humour is your thing, Olly Bowman is already on your radar.

This creator, based in London, has gained almost 900,000 followers by sharing simple, funny videos and moments from everyday life that many people can relate to. He’s known for his excellent comedic timing, rather than relying on fancy editing or effects – and that’s what makes him so appealing.

Olly’s videos are relatable and funny, like catching up with a close friend. He shares everything from fashion mishaps to trying the latest food trends, like a recent trip to Manchester for viral pastries. He even attempted a ‘how-to’ guide on flirting, which was endearingly awkward and provided plenty of laughs.

Thomas Duke (@steppingthroughfilm) – London, England

481,000 followers  

For film lovers, Thomas Duke is already a familiar face.

This creator, based in London, has become well-known for visiting actual movie filming locations and sharing interesting behind-the-scenes facts, giving fans a fresh perspective on their favorite films.

His short, engaging videos combine travel, movies, and history, perfectly fitting TikTok’s trend of quick, informative content from specialists.

He’s quickly becoming a notable interviewer, following in the tradition of well-known personalities. He’s recently had the chance to interview big names like Margot Robbie, Claire Foy, and Olivia Colman, showing he’s expanding his work into celebrity interviews.

Thomas expressed his delight at being included on the list, saying it was a pleasure to be recognized for his creative work.

Sharing my passion for movies online has been an incredible and unexpected experience. I’m constantly inspired by the power and beauty of film.

‘It has allowed me to reach audiences all over the world in such a beautiful, personal way.

Creating videos has given me an audience I likely wouldn’t have reached otherwise.

Dominique Bogle (@hairanatomyuk) – Birmingham, England

64,000 followers

Birmingham-based Dominique Bogle is proving that TikTok isn’t just about trends – it’s about trade.

She uses her platform to teach people about hair care, show them how to style hair, and share her experience building a wig and hair business. She combines detailed ingredient information and helpful tips with product features, blending her professional expertise with smart business skills.

She’s been creating helpful and visually appealing content lately, focusing on how to style and care for wigs. It’s both informative and well-presented.

Ning Cheah (@thebeautycrop) – London, England

236,000 followers

Entrepreneur Ning Cheah has turned TikTok into a front-row seat for building a beauty brand.

Based in London, she uses the platform to showcase new products, offer helpful guides, and give her followers an inside look at how brands are built.

She believes in being open and honest, consistently sharing updates about how her products are made, packaged, and what customers are saying. Instead of keeping things secret, she wants her audience to be a part of the entire process.

Jane Hastings (@toystoystoys.uk) – Liverpool, England

40,000 followers

Jane Hastings, a mother of two from Liverpool, is proving that anyone can be an influencer. She runs a successful online business centered around toys, and her account is known for its cheerful and engaging content.

Her videos feature fun, interactive toys, how-to demonstrations, and genuine customer reactions, all presented with a lot of energy and excitement.

It’s charming, fun, and cleverly uses TikTok’s shopping tools while still feeling authentic.

Considering the current online trends of nostalgic content and family-friendly entertainment, Jane has surprisingly become one of the platform’s biggest new stars.

Jane said on her nomination: ‘I’m over the moon to be nominated. 

It’s incredibly moving for me. TikTok, and especially my account, has had a huge, positive impact on my life and the lives of many others.

TikTok Shop has been a game-changer for my business, allowing me to continue running my physical store in town.

It’s quick, enjoyable, and, best of all, it lets me connect with my customers directly.

In addition to the six British creators who really stood out, TikTok’s other 44 selections represent a quick look at some of the most interesting and unique content online.

The Educators group features Dr. Olawale Ogunlana, who quickly debunks false medical claims from Lagos, and New York psychiatrist Dr. Judith Joseph, who helps people cope with burnout and high-functioning depression caused by constant screen time.

In Tokyo, Kengo Kamijyo is gaining popularity on BookTok by sharing insightful analyses of books. Meanwhile, Charlie Engelman in Michigan creates captivating videos featuring unusual animal specimens.

The Foodies category showcases incredible talent from around the world. Whether it’s Rashad Jones perfecting barbecue in Florida or Wayne Chang creating exciting, globally-inspired meals in Cape Town, it’s a true celebration of delicious flavors.

Nabil Zemmouri, who creates beautiful pastry videos from Paris, and Ramy Soli, based in Dubai and known for showcasing upscale restaurants and unique Middle Eastern flavors, both offer engaging food content.

In Brazil, chef Alene Godoy creates dishes that combine plant-based ingredients with the flavors of her Afro-Brazilian roots, all while prioritizing sustainability.

Drew Talbert is expanding his popular ‘Bistro Huddy’ comedy series in California, and Golloria George is combining beauty content with honest takes on the industry in Texas.

Based in Milan, Matto Varini brings Italian high fashion to life, while Saudi creator Yasmeen Alshafai showcases the modern youth culture of Riyadh.

The Innovators and Originators categories spotlight creators turning TikTok into a business engine. 

Whether it’s Miss Darcei in Toronto championing beauty for everyone, Marvin Roch in Germany using a documentary approach to short videos, or Babs Costello, a grandmother from Connecticut sharing her homemaking expertise, TikTok’s growing popularity proves its future will be shaped by creators of all ages and with diverse talents.

As someone who keeps a close eye on emerging trends, let me tell you, TikTok is breeding a fascinating new generation of creators. We’re seeing everything from car lovers and calligraphy artists to tech tinkerers and beauty entrepreneurs—and it’s clear they aren’t just following what’s popular, they’re actively building the future of the internet. They’re the ones defining what’s next, and it’s incredibly exciting to watch!

 
 
 
 
 

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2026-02-25 16:39