The very bitchy whispers about what’s REALLY behind Alex Cooper’s feud with Alix Earle… as influencers’ friends make extraordinary plot allegation

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The high-profile friendship between influencers Alex Cooper and Alix Earle is now officially over.

For months, there have been rumors of a major falling out between the two. But on Monday, Cooper, 31, host of the Call Her Daddy podcast, decided to address the situation directly.

She publicly confronted the 25-year-old social media star in a TikTok video, where she angrily voiced her complaints and admitted it was humiliating to have to address the issue so publicly.

Cooper explained that she was aware of the videos and comments circulating online, and felt it was time to address the situation. She stated, ‘I’m seeing everything that’s being shared, and it feels like this should have been dealt with a long time ago.’

Okay, seriously, I’m SO frustrated for her! This guy, Earle, has been subtly shading her online, and it’s driving me crazy! She basically called him out for being passive-aggressive, and then she just demanded he be direct. Like, ‘Just SAY what you’re upset about! There’s no secret agreement keeping you quiet, and nobody’s telling you to stay silent! Stop talking around it and just tell me – or everyone – what the problem is! What’s the deal?!’ Honestly, I’m living for this confrontation, she deserves answers!

Not one to back down from a challenge, Earle quickly responded to Cooper’s video with a casual ‘Okay, I’m on it!”

The situation has been unclear until now, but the Daily Mail has learned details about the harsh criticisms fueling the conflict.

Okay, so I just got the inside scoop and you guys, it’s bad. Apparently, Alex is completely done. Like, totally at her breaking point. She usually ignores all the drama, you know? But this time? This time it’s really gotten to her. Someone close to her told me she’s just…had enough. I’m so worried for her, honestly!

She thinks Alix is just trying to benefit from her success. Alex, on the other hand, avoids drama, particularly when it’s public.

According to the source, Cooper released the video statement in an effort to prevent Alix from starting and escalating unnecessary conflict.

Alex is a dedicated podcaster who has worked tirelessly to establish her success, and she won’t let anyone – especially Alix – jeopardize what she’s achieved, according to a source.

Okay, let me tell you, she truly carries herself with regal confidence. Honestly, she’s in a completely different league than Alix, and she’s absolutely determined to maintain her position – she won’t be pushed aside, that’s for sure. It’s all about owning your power, and she’s definitely got that down.

Earle was one of the first people Cooper hired as she built her media company, growing beyond the success of Call Her Daddy.

In August 2023, she began hosting Hot Mess, a podcast on Cooper’s Unwell Network where she chatted with the influencer each week. However, their working relationship didn’t stay positive for long.

Someone familiar with the situation confirmed that Earle and the other person definitely have a past connection and stressed that the current conflict isn’t fabricated.

According to sources who spoke with the Daily Mail, Earle is constantly on her phone and aware that her online activity – posts, likes, and comments – is being closely watched.

However, the source also cautioned that viewers shouldn’t forget TikTok star Earle is currently filming a reality show for Netflix. The series, which is expected to be released in late 2026, will give a behind-the-scenes look at her life, focusing on her experiences with fame and family.

Okay, seriously, if you want to even begin to guess what she’s up to, you HAVE to watch everything she does online. Every post, every little comment… it’s all a clue, I swear! It’s like she’s dropping hints, and I’m determined to catch them all. Trust me, it’s the only way to get a sneak peek at what she’s planning next!

‘I wouldn’t put it past her that her instigating this feud was all for her new show.’

According to a source, she thrives on attention and creating sensational stories. They believe this situation will be highly entertaining for viewers.

According to someone familiar with Earle’s thinking, it’s unclear how she intends to handle the situation. While she’s generally transparent, she typically has a reason behind her statements, so it’s unusual not to know her approach.

It’s typical for Alix to make a statement, and when she does, it’s sure to become incredibly popular online.

Even though Earle was in New Orleans for the Super Bowl in January 2025, he surprisingly didn’t attend the Unwell party.

In February 2025, Earle’s Hot Mess podcast dramatically left Cooper’s Unwell Network.  

Before the official announcement, Earle vaguely mentioned making ‘career mistakes’ on her podcast, but she didn’t share any details at the time.

Recently, Earle launched a new skincare line called Reale Actives, developed from her personal experience overcoming acne, as she explores opportunities in a different industry.

The brand promised products ‘formulated for acne-prone and sensitive skin’.

The launch received strong criticism from fans for several reasons, including the price, suggestive images, and concerns about whether it felt genuine.

According to a source close to Cooper, she’s too focused on the success of her own brand, ‘Unwell,’ and her busy schedule to be concerned with criticism of Alix’s skincare line.

She’s so busy she rarely thinks about what Alix is doing, unless it directly impacts her own life.

The Daily Mail has reached out to Cooper and Earle’s representatives for comment. 

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2026-04-14 19:18