The Nike Air Max 95 Big Bubble Tech in a “Red/Black” color scheme will release on August 1st in Japan. It has the SKU IH7853-005 and retails for approximately $160 USD (￥25,520). You can find it at atmos Japan.
Nike updated the classic Air Max 95 with the new Air Max 95 BB Tech. This version will only be available at atmos stores and directly from Nike in Japan. It maintains the look people love about the original but adds modern materials and more visible cushioning, emphasizing its technical design.
The original Air Max 95 design continues to be the core inspiration. That shoe was created by looking at human anatomy and running shoes from the 1990s, which led to its unique wavy lines – meant to resemble layers of muscle. The new BB Tech version builds on this established look, enhancing its modern style instead of changing it completely.
What makes this shoe stand out is its unique combination of materials and its visible cushioning. Nike uses different materials to create a layered look, and then showcases the shoe’s comfort technology with cushioning you can see on the outside. This creates a design that looks built in layers, but also feels surprisingly comfortable, proving that the shoe excels in both style and performance.
This Air Max 95 release is especially limited. It’s only available in Japan, sold through atmos stores and directly from Nike. atmos and Nike have often partnered on exclusive Air Max designs for specific regions, and this release continues that tradition, solidifying atmos as a go-to place for the iconic shoe.
2026-07-25 12:56