Tether’s Hilarious Italian Media Adventure: You Won’t Believe What Happens Next!
In a plot twist that even Hollywood couldn’t script, major stablecoin maestro, Tether, decided to throw 10 million euros (that’s about $10.8 million for those counting in dollars) into the Italian media company Be Water. Because, you know, who doesn’t want to invest in a company with a name that sounds like a motivational poster? đ§
On March 27, Tether announced it had snagged a 30.4% stake in the Rome-based Media Water. Tether’s CEO, Paolo Ardoino, declared, âWe recognize the importance of independent media in shaping informed societies.â Well, Paolo, if you think thatâs going to make you the next media mogul, Iâve got a bridge to sell you! đ
âOur investment in Be Water aligns with our vision to support technology-driven innovation across industries,â Ardoino added, probably while wearing sunglasses indoors. đ
According to its LinkedIn page (because where else would you find such riveting information?), Be Water is an Italian producer and distributor of films, documentaries, and series that tackle modern social issues. You know, the kind of stuff that makes you think, âWow, I really should be doing something with my life!â
The companyâs executive chairman, Guido Maria Brera, said they aim to produce and distribute content across multiple platforms â podcasting, film, television, and live events â with a strong, diverse, and independent voice. He added:
âWith Tetherâs entry and the technological expertise of Paolo Ardoino, we have the opportunity to accelerate our growth and expand our reach both in Italy and globally.â
Significant changes for Be Water
After this deal, Be Waterâs board of directors will be restructured to include Ardoino and Tether’s chief operating officer, Claudia Lagorio. Because nothing says âweâre seriousâ like a boardroom full of techies! đź
They plan to use the cash to upgrade their digital infrastructure and expand their content production and distribution capabilities. So, expect more films about pasta and less about, you know, actual news! đ
Theyâll also be expanding the investigative journalism departments of the Italian podcast platform Chora Media and social media news organization Will Media. Because who doesnât love a good podcast while pretending to work? đ§
Tether keeps investing
According to their announcement, Tether saw profits exceeding $13 billion in 2024, with US Treasury holdings surpassing $113 billion. Thatâs a lot of dough! đ
In February, Tether acquired a majority stake in Juventus FC, a major Series A football club based in Turin, Italy. During the same month, they sought to acquire a majority stake in South American agribusiness firm Adecoagro. Because why not diversify into farming while youâre at it? đž
Some of those investments have already started paying off. Rumble, the video platform where Tether invested $775 million in late 2024, recently announced the launch of its wallet for content creator payments with support for Tetherâs USDt (USDT) stablecoin. Talk about a win-win! đ
As of now, Tether and Paolo Ardoino have not responded to CryptoMoonâs inquiry. Maybe theyâre too busy counting their money! đ°
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2025-03-27 16:48