Supercell set to team with Paw Patrol makers Spin Master for new toy lines

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  • Supercell is teaming up with the studio behind PAW Patrol, Spin Master, for a new toy line
  • Set to launch in 2027, it’ll feature both collectible figurines, plushies and other products
  • Supercell are the creators behind Clash of Clans, Brawl Stars and Clash Royale, all set to get a showing in these toys

Supercell, the company known for popular mobile games like Clash of Clans, Brawl Stars, and Clash Royale, is partnering with Spin Master to create a new line of toys. These toys will include plushies, collectible figures, and other accessories for both kids and collectors.

Many parents will know Spin Master as the company that makes PAW Patrol and other popular toys. Now, they’re using their experience to create new toys based on the popular mobile games Brawl Stars, Clash of Clans, and Clash Royale.

The announcement lacked specific details and used a lot of business jargon. However, the key takeaway for fans is that new Supercell toys will be released in Summer 2027, giving collectors something new to look forward to.

Turned into a marketable plushy

Franchising is in a bit of a weird place at the moment. At the same time as mainstays such as Funko Pops are becoming the butt of jokes online and in real life, the shelves are still stocked with ‘Italian Brainrot’ and other bizarre spin-offs of internet phenomena.

Merchandise has been a key part of successful entertainment – starting with Star Wars in the 1970s. So it’s logical that Supercell is now exploring this area. However, whether the toys are well-received and if their 290 million players will actually buy them remains to be seen.

Supercell has definitely changed mobile gaming for the better. If you look at the top free mobile games today, you’ll likely find many influenced by their design.

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2026-05-11 16:49