Supercell is bringing Clash Universe and Brawl Stars into the world of toys with a massive global partnership with Spin Master

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Story Highlights

  • Supercell partners with Spin Master for a global toy licensing deal.
  • Clash of Clans, Clash Royale, and Brawl Stars toys are officially happening.

Supercell, the mobile game company, is now expanding into physical products! They’ve partnered with Spin Master to create a new line of toys and collectibles based on their popular games: Clash of Clans, Clash Royale, and Brawl Stars. This marks Supercell’s first major move into the world of physical merchandise.

The Supercell global toy lineup is expected to launch in Summer 2027

This is the first time the characters from all three franchises will be available as part of a single, worldwide toy collection. It’s not surprising, really, considering how popular the franchises are and how many fans love collecting figures of their favorite characters.

Spin Master, the company behind popular brands like PAW Patrol, Bakugan, and Rubik’s Cube, has partnered with Supercell. This multi-year deal will see Spin Master create and sell toys – including collectibles, action figures, and plushies – based on Supercell’s games.

The new line is perfectly summed up by its tagline: “Your favorite games are about to become your favorite toys.” Just think about the Clash Universe – all those famous characters and troops would make amazing collectibles! Imagine owning a toy of your go-to troop – it would be really awesome.

Supercell characters aren’t new to the toy world. For years, fans have been able to buy licensed products and collectibles based on Brawl Stars. In 2022, PMI released a line of Brawl Stars toys, including action figures, plushies, stampers, and collectible items, in several countries.

We’ve seen some smaller, licensed products available before. However, this time, Supercell is taking a much more hands-on approach, actively creating a complete range of toys for a worldwide audience, rather than just licensing out their games for merchandise.

The toy line is scheduled to arrive in Summer 2027, so fans will have a bit of a wait. While specific toys haven’t been shown yet, the company has confirmed that the collection will include action figures, stuffed animals, and other accessories.

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2026-05-12 09:41