Storey Studio Creates a Walkthrough “Memory Bank” For Range Rover

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It’s common to react with skepticism when a car company appears at Milan Design Week. In recent years, with more and more brands from outside the usual design world creating temporary exhibits during the furniture fair, there’s been a lot of debate about what they’re trying to achieve.

Range Rover deserves recognition for its recent design choices. For two major projects this year, they’ve smartly collaborated with and fully credited independent design studios. They worked with Nuova last year, and this year they partnered with Storey Studio.



The 2026 installation highlighted the studio’s custom design services, explored through the theme of “Traces” – how colors and visuals can spark memories. As Robert Storey of Storey Studio explained to TopMob, the idea was to inspire choices by drawing on personal recollections. This concept came to life in three connected rooms, each with its own unique focus: “Memory and Color”, “Memory and Motif”, and “Memory and Material”.

I was really blown away by the first installation, ‘Memory and Color’! The Range Rover folks went all out and hired this incredible director, Felipe Sanguinetti, to create a film for it. He’s worked with some seriously big names before – Chanel, Louis Vuitton, even the Royal Opera House – so I knew it would be something special.

Sanguinetti’s film was inspired by his Argentine heritage, and the installation reflected this through a journey of creative moments from his past to the present, each highlighted by a different color. The space, designed by Storey Studio, was covered in mirrors to create an endless, reflective effect. A large lightbox above echoed the film’s color palette. As Storey explains, the mirrors were used to symbolize infinity and the idea of limitless possibilities.




The next room, titled Memory and Motif, features a closer look at delicate embroidered artworks. Pieces by Hvass and Hannibal, Lisa Rampilli, Petra Borner, and Jules Julien—all inspired by their personal recollections of Milan—are displayed in elegant champagne gold cases. Underfoot, a soft, plush carpet creates a more comfortable and intimate atmosphere, a deliberate design choice by Storey Studio to contrast with the harder flooring of the previous room.

Okay, so you don’t actually see a Range Rover until the last room, which is called Memory and Material. And it’s not just any Range Rover – it’s a totally unique model they’ve named the Pearl of Tay. Apparently, the name comes from these beautiful freshwater pearls found in the River Tay back in Scotland. It’s a cool little detail that adds to the whole experience!

Storey Studio aimed for a complete transformation of the space. The room is designed to feel like a riverbed, with a floor of rough, black gravel and a ceiling covered in shimmering, wave-like fins that suggest moving water.












On either side of the room, you’ll find display cases filled with items chosen by Bard, a gallery in Edinburgh that focuses on Scottish crafts and design. “The way these pieces are arranged encourages discovery as you move through the space,” explains Storey. “It’s meant to feel like stumbling upon something special while exploring a riverbed.”

The installation finishes with a cozy café, created in partnership with Gubi. The space features iconic designs like Pierre Paulin’s F300 lounge chair, Daumiller chairs, and Obello lamps.

The “Traces” installation, a collaboration between Range Rover and Storey Studio, was on display throughout Milan Design Week, held from April 21st to 26th.

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2026-04-29 14:26