As a researcher following MicroStrategy, I noticed Michael Saylor recently shared an updated chart of our Bitcoin holdings on social media with just one question: ‘What’s next?’ This immediately got everyone talking about what moves we might make as the largest corporate holder of Bitcoin.
What makes this situation so interesting is that the company, known for heavily investing in Bitcoin, is now facing huge financial losses – potentially amounting to billions of dollars.
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Recent data from Strategy Tracker shows the company owns 843,775 Bitcoin, which represents about 4% of all Bitcoins in circulation. While this holding is currently valued at $54.28 billion, the company would realize a loss of almost $5 billion – roughly 15% – if it sold now. This is because they initially purchased the Bitcoin at an average price of $75,653, and Bitcoin is presently trading around $64,000.
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Michael Saylor’s recent question about future plans has sparked debate among experts. Some believe he’s hinting at another purchase of Bitcoin, funded by taking on more debt, which is a common expectation in a falling market. Now, investors are watching for trading to begin on Monday and are looking for new official filings with the Securities and Exchange Commission (SEC) for more clues.
What’s next?
— Michael Saylor (@saylor) July 19, 2026
However, recent moves by management are a departure from their long-standing “buy and hold” approach. Since June 22nd, they haven’t acquired any new Bitcoin, and surprisingly, they’ve even started selling some of their holdings – a total of 3,588 BTC. A recent sale of 2,225 BTC on July 6th was used to fund shareholder dividends and create a $2.55 billion cash reserve.
Saylor’s recent announcement came at a critical moment for the company. They’re trying to maintain their reputation as a major supporter of Bitcoin while also dealing with financial pressures caused by the current market conditions.
It will soon be apparent whether the next move will be a return to significant buying or a continuation of careful strategy, backed by available funds.
2026-07-19 18:27