Summary
Sacha Baron Cohen is releasing a previously unannounced ‘Ali G’ movie, titled ‘Ali G: Who Iz I?’, through Amazon MGM Studios. This film is Cohen’s first time directing a feature-length movie, and it will be in theaters on October 23rd. He filmed it secretly, similar to how he made his ‘Borat’ films.
Sacha Baron Cohen is releasing a new movie, Ali G: Who Iz I?, featuring his famous character. The film will be in theaters on October 23rd, distributed by Amazon MGM Studios. This project is special for Cohen because it’s the first time he’s directed a feature film, after years of performing as a comedic instigator on screen.
Sacha Baron Cohen announced his new film in classic fashion – as his iconic character, Ali G. He shared a video on Instagram, presenting the movie as a long-awaited documentary about himself and using Ali G’s signature exaggerated accent and slang. This surprise reveal is typical of Cohen’s approach; he filmed the movie secretly, just as he did with Borat in 2006 and its 2020 follow-up. Cohen often works undercover, interviewing people who don’t realize they’re speaking to a character – a technique that has consistently created both hilarious and awkward moments.
This comeback is steeped in comedic history. Sacha Baron Cohen first created Ali G in 1998 for the British TV show The 11 O’Clock Show on Channel 4, and later gave him his own series, Da Ali G Show, in the early 2000s. He even starred as Ali G in the 2002 film Ali G Indahouse, solidifying the character’s place in British comedy before Borat became famous. Over those years, Ali G gained notoriety by unexpectedly interviewing prominent people – figures like Noam Chomsky, Andy Rooney, and Newt Gingrich – who were often completely thrown off balance by his clueless persona.
Ali G: Who Iz I? arrives in theaters on October 23 via Amazon MGM Studios.
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2026-07-23 10:27