
Summary
- adidas athletes Sabastian Sawe and Yomif Kejelcha made history at the London Marathon, both breaking the elusive sub-2-hour marathon barrier in official competition
- Kenyan-born Sawe set a new men’s world record with a staggering time of 1:59:30, while Kejelcha crossed the line at 1:59:41 in his marathon debut and in the women’s race, Ethiopian athlete Tigist Assefa set a new women-only world record, finishing at 2:15:41
- All three record-breaking athletes were running in the newly revealed adidas Adizero Adios Pro Evo 3, officially cementing its status as a revolutionary “super shoe”
Long-distance running has entered a new chapter, spearheaded by adidas. At the London Marathon, adidas athletes Sabastian Sawe and Yomif Kejelcha accomplished a feat previously considered unattainable – running a marathon in under two hours during a competition. This marked a spectacularly successful weekend for the brand, as Tigist Assefa, also running with adidas, broke the women’s-only marathon world record. All three record-breaking performances were made possible by the innovative adidas Adizero Adios Pro Evo 3 shoes.
Sebastian Sawe made history in a stunning race, finishing in 1:59:30 and setting a new men’s world record. “Achieving this world record has been a long-held dream, and it’s incredibly meaningful for both me and the sport of running,” Sawe said in a statement. Yomif Kejelcha followed closely behind with a time of 1:59:41, making the fact that two runners finished under two hours even more impressive, especially as it was Kejelcha’s first marathon.
Ethiopian runner Tigist Assefa kept up her impressive form by setting a new world record for women-only marathons, finishing in an incredible 2:15:41. After the race, Assefa said her success was due to her hard work, the support of her team, and a collective effort to push beyond previous limits.
The shoes were a major highlight of the event. All three athletes wore the brand-new adidas Adizero Adios Pro Evo 3, which adidas claims is their lightest and fastest shoe yet. Designed with a slightly elevated heel and a lower front, the shoes offered exceptional energy return to help the athletes perform at their best. They also wore adidas’ newest clothing, including Techfit+ Endurance Shorts, Climacool+ Singlets, and the Techfit+ Endurance Suit.
Since its launch in April 2025, the Adizero Adios Pro Evo has quickly become the top running shoe for marathon racers, helping athletes break world records and win major marathons around the world. The latest successes in London confirm the Adizero Adios Pro Evo 3 as the go-to shoe for elite marathon runners.
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2026-04-27 12:58