Rauw Alejandro’s “Dando Vueltas” Premiere Blends Music, Fútbol and Community in New York City

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Rauw Alejandro and Buchanan’s Scotch hosted a vibrant launch event for his song “Dando Vueltas” in New York City. The event, held along the Hudson River, combined music, soccer, and community spirit, celebrating Latin culture in anticipation of the 2026 FIFA World Cup.

Over 250 people attended the event, including fans, artists, and creative individuals from all over the city. Notable attendees included Brooklyn icon Toñita, the musical duo Planta Industrial from the Bronx, and actresses Dascha Polanco and Maleni Cruz. New York City creators Flavio and Flavio, Viviane de Castro, and Maria Beltre were also there, as were producer Nino Segarra (Dimelo Nino), DJ Flipstar, and tattoo artist Sare E. Gonzalez, all of whom added to the event’s vibrant cultural atmosphere.

The event space was decked out with a soccer theme, and guests showed their support by wearing jerseys and cleats from countries like Colombia, the Dominican Republic, and Mexico. Attendees enjoyed a small soccer field, fun photo opportunities, and a large Buchimión truck, with chances to win exclusive items celebrating the launch.

DJ Hector and Dimelo Nino provided the music for the event, mixing classic reggaeton with current Latin club tracks and songs by Rauw Alejandro. Throughout the night, guests enjoyed Buchanita cocktails, which connected the event to Buchanan’s larger campaign celebrating the link between music, culture, and the FIFA World Cup 2026™.

Just before midnight, Rauw performed to celebrate the official launch of his new song, “Dando Vueltas,” a collaboration with Buchanan’s leading up to the World Cup. The celebration continued with an afterparty featuring Buchanan’s bottle service and a performance by DJ Fux, keeping the energy high long after the song premiered.

Take a closer look at Rauw Alejandro’s “Dando Vueltas” premiere event with Buchanan’s Whisky above.

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2026-04-27 20:56