NFT Mania: Snoop Dogg Strikes Gold!

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It appears that the inimitable Snoop Dogg, that renowned American rapper chap, has once again set the non-fungible token (NFT) world ablaze! His latest digital collectibles, a whopping 996,000 of them, sold out on Telegram in a mere 30 minutes, generating a tidy sum of over $12 million. Not too shabby, old bean! 🤑

This latest NFT collection, built on the TON blockchain network, is part of Telegram’s new digital gifts feature. One can only assume that the allure of Snoop’s iconic style was too great for enthusiasts to resist. After all, who wouldn’t want a digital collectible inspired by the great man himself? 🤩

Telegram’s founder, Pavel Durov, took to X (formerly Twitter, for those not in the know) to confirm the news, stating that blockchain minting and the secondary market for these NFTs will go live in 21 days. One can only imagine the excitement that will ensue! 🎉

🎤 @SnoopDogg’s digital collectibles drop on Telegram sold out in just 30 minutes today, generating $12M in sales. Nearly 1M unique NFTs inspired by Snoop’s iconic style. Blockchain minting and the secondary market go live in 21 days. It’s going to be wild.

— Pavel Durov (@durov) July 9, 2025

Now, market analysts are hoping that Snoop’s latest NFT collection will spark a new rally, given that NFT sales volumes plummeted by 61% to $1.5 billion in the first quarter of 2025. A spot of good news, indeed! 📈

To coincide with the launch, Snoop Dogg also released a new track, “Gifts,” along with a music video showcasing the digital collectibles. Fans, predictably, went wild, hailing the collaboration with Telegram as “legendary.” 🤩

An X user, Zenith, who happens to be the NFT lead at TON, noted that original Telegram gifts have been around since January. Ah, but that’s beside the point, old chap! The real question is: what does this mean for the NFT market? 🤔

What does this mean for the NFT Market? 🤔

Well technically it could not mean anything. However, it could be the start of a new NFT Narrative.

Telegram Gifts have the most unique utility and that is the ability to wear them on your Telegram Profile! You can flex on your…

— Zenith 🩶 (@ZenithTON) July 9, 2025

Zenith, that astute chap, speculated that the overwhelming response to Snoop Dogg’s drop might have been driven by the star power behind the collaboration. Well, one wouldn’t be surprised, would one? After all, Snoop Dogg is a bit of a legend, even among those who don’t know their NFTs from their elbow! 😂

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2025-07-10 18:31