
Summary
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Kiko Kostadinov has released its new Spring/Summer 2026 campaign, featuring photography by Kohei Kawatani, who frequently works with the brand.
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Filmed at a studio just outside Tokyo, the campaign’s style is strongly influenced by the subtle and moody aesthetic of Japan’s Showa period.
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The images create a striking contrast between a sense of gentle longing for the past and the crisp, manufactured feel of the clothing, drawing attention to the detailed textures and how each piece is made.
Kiko Kostadinov’s Spring/Summer 2026 campaign evokes a gentle, wistful feeling of the past. Photographer Kohei Kawatani, who has been working with the brand on accessory photography for several years, now showcases the complete menswear and womenswear lines. The campaign was shot in Kawatani’s Tokyo studio and draws inspiration from the visual style of Japan’s Showa era. This creates a beautiful contrast, allowing the modern clothing designs to stand out against a subtly aged and atmospheric background.
Kawatani’s work draws inspiration from the unique look of the Showa period – think simple interiors, soft lighting, and materials that feel worn and rich with age. The new SS26 collection is presented in a setting that evokes this era, creating an interesting contrast between old and new. This deliberate pairing highlights the collection’s main idea: taking inspiration from the past and combining it with innovative fabrics and modern design techniques.
The clothing and accessories stand out beautifully against the simple studio backdrop, showcasing their textures and details. Kawatani’s consistent photographic style creates a strong connection between the items and their surroundings. While the menswear and womenswear feel cohesive, each piece still maintains its own unique and impactful identity.
Kawatani continues to demonstrate his crucial role in shaping Kiko Kostadinov’s aesthetic, expertly combining a sense of history with modern design. The new Spring/Summer 26 campaign isn’t just a presentation of the clothes; it’s a visually rich and carefully crafted look at shape, material, and the lasting impact of quality craftsmanship.
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2026-05-07 10:26