From Kylie Jenner supporters to Taylor Swift stans, top fan account creators reveal what it REALLY takes to manage some of the internet’s most popular celebrity pages
As a seasoned observer of the world of celebrity and social media, I find Natalie’s journey to be nothing short of extraordinary. Her ability to maintain a secret identity while engaging millions of fans is truly commendable. It’s a testament to her wit, creativity, and sheer determination that she managed to keep this hidden for so long.
Following the day-to-day activities of your preferred celebrities has never been more convenient, all thanks to their specially designed social media profiles dedicated to providing regular updates for fans worldwide.
Prominent personalities such as Taylor Swift, Beyoncé, and Kylie Jenner, who are among the planet’s most celebrated figures, are followed by a myriad of fan pages that diligently track their recent activities – some of these pages even create satirical content imitating the stars or their relatives so convincingly that fans engage with them as if they were the genuine articles.
In contemporary society, some analysts believe that fan accounts serve as a valuable tool for measuring a celebrity’s influence, as most notable stars have their careers closely monitored and supported by dedicated fans on open platforms.
Although many of these pages are managed by users whose real identities remain hidden, they still amass a significant following numbering in the hundreds of thousands. Interestingly, these anonymous individuals often offer more effective promotional efforts compared to the stars’ official teams.
Here, we had conversations with the administrators of influential accounts such as Kylie Snapchat (@kyliesnapchat), Taylor Swift during her tour (@tswifterastour), and Nori’s Black Book (@norisblackbook) to gain insights into the experience of managing top celebrity fan pages.
Kylie Snapchat (@kyliesnapchat): 2 million followers on Instagram
Hey there! I’m absolutely smitten with the world of Kylie Jenner and her digital domain, can’t you tell? So, being a die-hard fan and all, I couldn’t help but notice this pattern: the ‘KylizzleSnapchats’ were just re-sharing content from our beloved queen, Kylie, on Snapchat. That sparked an idea within me – what if there was a dedicated platform that could offer more, you know? So, I took the leap and created ‘Jessica’s Kyliesnapchat’, where I curate unique and engaging content just for us, her devoted fans!
The super fan of Kylie felt reassured that they, too, could transform their genuine fascination with the reality star into a significant influence on the internet.
She shared with DailyMail.com that she decided to write posts about the Kardashians because she truly admired them, and she believed it would be enjoyable regardless of its success or failure.
Initially, Jessica had a straightforward plan to launch one page, but it’s grown significantly. Now, she manages not only her personal Kylie Snapchat and Instagram accounts but also the widely followed Kardashian Social Instagram account with over 337,000 followers.
Jessica mentioned that she quickly began exploring the potential financial rewards, stating, “I regarded it as a business venture and noticed the substantial earnings one could generate simply by sharing something they appreciate.
Naturally, running two accounts about a family who are arguably some of the most prolific social media users in the world is no small task.
Jessica conceded that it’s quite challenging to maintain a consistent posting schedule given how active the Kardashians are on social media. However, she enjoys sharing updates and realizes now that if she misses something, it doesn’t really matter much.
She added, ‘Previously, it would consume quite a bit of my time, often hours, based on their daily activity level. Now, it requires minimal effort, roughly around 20 minutes each day to post a few updates.’
Jessica is deliberately taking steps to balance her commitment to her work with maintaining a regular lifestyle beyond her part-time job.
She clarified that despite being quite active on social media, her life outside of it is rather hectic. Generally speaking, she takes advantage of any spare moments during her workday to post or reply to messages.
She confessed that she decided to conceal the account from her relatives at first, as it didn’t seem significant enough to share with them right away.
But once the account gained a large following, Jessica revealed her project to her loves ones.
Due to the notoriety of Kylie and her larger family, Jessica has often encountered unkind remarks and unfavorable responses throughout her years.
She acknowledged that she usually tries not to pay attention, but occasionally replies, explaining that this is one reason she chooses not to disclose any of her personal information online.
She added: ‘I’m less concerned about it when it comes to sharing content related to the Kardashians rather than my own posts and personal details.’
In summary, the benefits of managing these pages have consistently exceeded any stresses involved, such as receiving a follow and engagement from Kylie personally.
As a devoted admirer, let me share an unforgettable moment: The first time Kylie engaged with one of my posts left me speechless. She appreciated a video I shared, and it felt like a dream come true – the very person I looked up to was acknowledging something I had created.
Despite the fact that I’ve always been conscious, and continue to be so, that she doesn’t recognize me personally but simply views me as another Instagram post, the thrill of being acknowledged by the Kardashian family remains exciting for a devoted fan like myself.
She went on to say: “Kylie is exceptionally kind. Not only has she sent heartfelt messages on Instagram, but she also recently gifted a few items, one of which bore her signature. I am deeply grateful for this gesture!
Elsewhere, other family members have also interacted with the Kardashian Social account.
Jessica shared, “The person who interacts with me the most is Khloe. She’s amazing! She’s always liking and commenting on my posts, and it genuinely feels sincere.” Furthermore, “Khloe frequently expresses how much she values her fans on Twitter. She’s very engaged with them, and it’s heartwarming to see such genuine interaction.
Speaking about her most delightful experience since starting the account, Jessica shared: “One of the highlights was receiving an invitation to the People’s Choice Awards. I had the chance to witness Khloe Kardashian and Kris Jenner accept their award in person.
It was astonishing to consider that I had the opportunity to live through this, and it was made possible by the Instagram account I set up myself.
The Eras Tour (@tswifterastour): 771,000 followers on Twitter
In November 2022, the well-known tour, titled The Eras Tour, kicked off by CGB, began as Taylor Swift officially announced her plans to set out on an extensive tour.
At that point in time, multiple fan pages for the renowned musician were already available. However, CGB, a student hailing from Singapore, chose to establish the page with the aim of making it easier for fellow enthusiasts to secure hard-to-get tickets.
They said that everyone was collectively panicking. To begin with, I set up the account with the goal of assisting people in obtaining tickets securely while also sharing tour-related information, as I personally enjoy learning about such things.
Due to an overwhelming rush on Ticketmaster resulting in ticket sales collapse, the situation soon turned into a platform where the countless disappointed fans could unite, pooling their efforts to find alternative solutions as they frantically sought ticket availability.
Over time, the page transformed into a place where fans of Taylor Swift, or Swifties, could watch performances live, as content was regularly updated online.
‘I never thought the account would become as successful as it has, but knowing this gives me even more motivation in my daily life, knowing I have a backup plan. Updating the Eras tour and connecting with so many other Swifties has brought me immense happiness.’
Indeed, staying current with the constant stream of videos, photos, and updates about Taylor’s tour has proven to be a remarkably tough task.
In a candid moment, CGB confessed, “It can be a bit stressful and overwhelming to realize that due to my wide audience, I need to be extremely cautious about every piece of content I share.
In fact, CGB has spent up to ‘four hours’ per day ensuring that they can trawl through concert posts and updates in order to share the latest news with their fellow Swifties.
They stated: ‘I typically don’t disseminate disrespectful content regarding Taylor, like leaked pictures or covertly-captured photos. Such actions seem utterly disrespectful to me, and I can only imagine the stress they might cause for an individual.’
Just like I strive to ensure that my activities online don’t intrude upon my real-life experiences, so does CGB maintain a balance between digital and physical worlds.
They mentioned that they highly appreciate having a life beyond social media and their phone, and strive to be actively involved in their real-life activities at all times.
‘I don’t really feel much pressure, except during hectic days when a lot is going on, as this account is more fun for me than it is anything else… I also answer basically anyone who approaches me nicely but I admit it takes a while and I’m not the best at answering all of them when it gets a bit overwhelming in volume which is something I’m working on.’
Despite the numerous benefits derived from managing the account, CGB encounters instances of offensive or hostile comments they can’t help but encounter.
They mentioned: As this account grows larger, it seems that more trolls will appear. The most effective approach, they find, is to disregard them. Consequently, they don’t typically read all their DMs, requests, or replies; instead, they usually just scroll through the numerous messages.
Yet, I can’t entirely ignore them all since quite a few fans and potential opportunities often reach out to me through DMs. Whenever possible, I make sure to respond and address their queries about tours.
As Taylor becomes increasingly successful in her artistic pursuits, it seems that more individuals will resent her success, as they struggle with the sight of a woman thriving independently.
While CGB is proud of what they have achieved with the account, their family has no idea about it.
They mentioned that, regarding this particular account, it remains hidden from their family, since they know I’m a big Swifties fan, but they don’t know about this specific account.
Instead of telling them directly, I’ve shared my news with most of my buddies, and they’ve been incredibly encouraging. Whenever I require a small favor or assistance, they always lend a helping hand, and I can’t thank them enough for their support.
Reflecting on it all, this piece of my journey has unlocked an abundance of possibilities and accomplishments I once thought unattainable.
Nori’s Black Book (@norisblackbook): 1.5 million followers on Instagram
In 2013, Natalie Franklin decided to establish a Tumblr page dedicated to North West, who was then the newborn daughter of Kanye West and Kim Kardashian.
At the age of 36, she initiated “Nori’s Black Book” while residing in San Francisco and employed at the GAP Headquarters – a position she found utterly detestable.
In my quest for an engaging distraction, I shared that I was inclined to create something original. Reminding myself of the delight I took in “Suri’s Burn Book,” I resolved to craft a parallel piece centered around the life of North West.
At first, I began on Tumblr, primarily as a means of personal amusement. However, I found myself gaining a large following rather swiftly. It took me aback to see just how many people appreciated my content.
Not only did fans of the Kardashians appreciate the content, but even North’s father himself shared one of the posts in 2018. Since then, Natalie has accumulated followers like Kris Jenner and Paris Hilton. Kim and other members of her family have frequently shown approval by liking posts.
In the last season of Keeping Up With The Kardashians, broadcasted on E!, Natalie managed to make an appearance. During this time, Kim and Khloe Kardashian commended the writer for her outstanding work in terms of content.
In her own words, Natalie candidly shared her experiences: ‘I’m under quite a bit of pressure, particularly following my big reveal. Maintaining consistency and upholding the standard of my work is challenging.’
Maintaining a consistent flow of creativity, especially with humor, can be tough. At times, ideas come easily while other times they take longer to develop – it’s all dependent on the subject matter. I strive to continue providing top-notch content and often feel the weight of my own expectations to do so effectively.
Clearly, it requires more work on her part compared to typical fan pages, which indicates that managing this account is quite time-consuming.
She pondered: “I seem to devote quite a bit of my day managing the account. Maybe even more than necessary. It entails much more than simply writing. It involves research, picking out pictures/videos, scrolling through social media, watching reality shows like The Kardashians, viewing interviews, and reading articles.
This task can be quite demanding, consuming a significant amount of time, and it might seem simpler than it actually is for certain individuals.
Natalie went on to say: “At times, it seems like North is my life’s essence. Recently, I took a well-earned two-month hiatus from writing this year due to exhaustion. This was my initial extended break since launching the account a decade ago.
Refreshing the North West part of my brain felt fantastic, allowing me to delve into new creative pursuits. This break rejuvenated me and enhanced my writing skills.
In her appearance on Keeping Up with the Kardashians, it was shown that the genuine North, who is conscious of the account, has been growing more prominent, and Natalie remains uncertain about when she will eventually end her parody imitation of North.
She initially believed that things had ended when North joined TikTok, but it turned out differently. Fortunately, the true North West’s character matches the persona I developed for NBB, so North’s TikTok videos don’t conflict with my content.
“I’m unsure as to when I’ll discontinue working on NBB, and it’s even unclear if I need to stop. After all, fictional adult parody accounts exist, so who knows? It seems like I could keep writing NBB until North turns 80 at this pace.
From the outset, Natalie’s immediate family has consistently backed her business endeavor. However, a few friends found it perplexing.
She explained that when she first created her account, she used to share it with her friends, but they found it hard to understand. They would often ask, “Are you role-playing as a baby on social media?” instead.
It was at this point that Natalie stopped sharing with others.
She explained that she preferred to keep her work on the account private, as she didn’t want others’ opinions affecting her or making her uncomfortable. What she was doing felt right for her, and that was all that truly mattered.
It wasn’t until I joined “Keeping Up With The Kardashians” that everyone, including my close friends and family, learned about me. This secret had been carefully hidden for a long time.
Reflecting on her experience thus far, Natalie shared that there’s never been a moment where she regretted managing the account.
Being part of this creative journey has been an absolute blast and I can’t help but crack up the crowd! It’s not just about the laughter though, it’s also been a profound self-discovery process for me. Through this experience, I’ve come to appreciate my comedic side, my knack for writing, and my content creation abilities – skills that North has played a pivotal role in bringing to light.
Just as a young child disregards negativity, Natalie ignores any such comments directed at her online.
The author asserted that they disregard trolls or haters, because those individuals are unfamiliar with him/her and cannot replicate his/her achievements. He/She implied that such people might envy the level of success he/she has attained.
As a die-hard admirer, it gnaws at me that they likely yearn for a meeting with Kim and Khloe, yet find themselves in a situation where such an encounter is impossible. The frustration mounts, but when I’m feeling idle, I playfully engage them online using the moniker ‘North’. It brings a touch of amusement to my days.
PR expert Eric Schiffer believes fan accounts are now ‘vital’ for the growth of a career.
He pointed out that utilizing fan enthusiasm is essential in an artist’s promotional plan. What was once seen as a small part of the web, fan accounts have since evolved into a thriving micro-industry. Nowadays, numerous individuals are leveraging fandom to build their careers as influencers.
As the roles of Swifties and the Beyhive continue to evolve significantly in shaping an artist’s career, fan accounts are likely to grow increasingly influential and noticeable.
Schiffer pointed out that although celebrities like Zendaya and Selena Gomez are seldom involved, it may come as a shock to discover that the management teams of some major stars significantly contribute to their online presence.
The PR expert observed that it’s common for big celebrities to be surrounded by secrecy, as multiple protective layers are employed to shield them. On the other hand, lesser-known stars who are on the verge of fame, even those with a few million followers, may actively manage their own fan accounts or exert significant influence over them.
Naturally, the risk of being found out is a great one, with the PR guru noting: ‘It’s brand suicide for certain celebs that can explode their star into tiny bits forever.’
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2024-10-07 00:07