Floki announces ad campaign for its MMORPG Valhalla in the English Premier League for the 2024-25 season

As a seasoned gamer with decades of gaming under my belt, I can’t help but feel a surge of excitement at the news that Valhalla, the much-anticipated Play-to-Earn MMORPG, will be gracing our screens during the 2024-25 English Premier League season. With its high-profile exposure on LED perimeter boards during live matches, this move is a game-changer that will undoubtedly boost Valhalla’s brand credibility and global profile.

Floki has revealed plans to showcase their upcoming Play-to-Earn MMORPG, “Valhalla,” in a substantial marketing initiative during the 2024-25 English Premier League (EPL) season. This high-profile advertising campaign, displayed on LED perimeter boards during live matches, is expected to boost Valhalla’s reputation and extend its recognition worldwide.

Valhalla ads will also be featured across multiple platforms, including social media and online channels

There’s no question that the English Premier League is one of the most watched and well-liked sports leagues globally, even when it comes to football. Its viewership actually exceeds the total audience of the German Bundesliga and the esteemed UEFA Champions League.

In the upcoming 2024-2025 English Premier League season, Valhalla, our innovative play-to-earn MMORPG, is poised to captivate a global audience of hundreds of millions through an extensive advertising campaign. The rollout begins…
— FLOKI (@RealFlokiInu) August 13, 2024

As a passionate fan, I can’t wait to see how strategically Valhalla’s advertisements will be placed, right in the heart of the English Premier League broadcasts on TV. But that’s not all! The excitement extends beyond the screen, with a multi-platform approach across social media and online platforms. Unlike some ads, these won’t have any virtual overlays to disrupt your viewing experience. Instead, they’ll be seamlessly integrated into the content, making it a win-win for both fans and advertisers alike!

It’s also claimed that a minute of LED advertising translates roughly to 156 minutes of global screen exposure. Over the course of the season, Floki plans to utilize 100 minutes of ad time, with around 40% of those ads playing during main matches in the league. The campaign anticipates reaching over 200 million individuals, creating 1.2 billion impressions, and nearly 440 hours of screen time in total.

As a passionate follower of this exciting event, I’m thrilled to share that the campaign we’re part of is projected to make quite an impact! In Europe alone, we’re looking at approximately 81 million impressions. But it doesn’t stop there – Asia and Oceania are predicted to see around 47 million impressions each. Africa, too, is anticipated to contribute about 48 million impressions. The ads will be broadcast on renowned platforms such as Sky Sports, TNT, Amazon Prime, NBC Sports, beIN Sports, and numerous other broadcasters across the globe. It’s going to be a truly global spectacle!