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eToro’s Crypto Wizard Omri Ross Spills the Beans on Blockchain Bonanza!

BBG News

On the opening day of the 2025 edition of the Paris Blockchain Week, BeInCrypto had the pleasure of cornering Omri Ross, eToro’s Chief Blockchain Officer, for a chinwag. Despite the market’s current state of affairs, he confirmed that the firm’s IPO is still on the cards. 🎲

We delved into how eToro is carving out its niche in the crypto exchange market and how it’s tackling the ever-pressing issue of security for its users. 🛡️

Omri Ross Sheds Light on the Positioning of eToro

eToro has been, for many moons, a trailblazer in this market. They’ve created a social network for trading, where folks can copy-trade each other and share the joys (and woes) of their portfolios. 🎉

I recall, for instance, a discussion at one of our client events; we noticed that many investors are in direct contact with their followers. The distance has shrunk, and the chatter about why they follow specific portfolios has grown. 🗣️

eToro also hosts events where popular investors and customers can mingle. The platform even has an educational arm, the eToro Academy, and they produce podcasts together. It’s all rather spiffing. 🎙️

In terms of products, our CEO has always been a crypto enthusiast. We’ve had Bitcoin trading available since 2013, which is quite the head start. It’s been a delight to be in a place where you can push the envelope and bring regulated products to the masses. 🚀

Customer protection is paramount, but we’re also keen on exposing our customers to new products and innovations. It’s rather unique, and we’re chuffed about it. 😎

How many Cryptos are Trading on eToro Right now?

We’ve got over 100 at the moment, including most of the big names. Stablecoins are a bit thin on the ground, but that’s because we see ourselves as a financial institution. We’re looking to expand and allow our customers to dabble in more elements. 💼

We also have an experimental area where you can try out assets that might not be mature enough to be without disclaimers. Communication is key; we offer opportunities but also ensure people understand what they’re getting into. 🧐

Is Copy Trading the Key Element of eToro?

Absolutely. Many customers come to eToro to learn and discuss crypto with others. We also have smart portfolios that follow specific trends, making it easier for people to invest. It’s all very transparent and user-friendly. 📊

There’s a lot of innovation around this, but it’s really about helping retail investors get information and invest easily, even in fiat. 💰

Which Asset Category Seems to Have the Most Potential for eToro to Expand?

I’d touch on two subjects here. First, we’re a multi-asset platform. One of the biggest advantages of using eToro is your ability to get exposed to many different asset classes in one place. 🌍

We also see that when our customers use a larger amount of our products, they really benefit from it. A lot of our investors are Gen Z, and they’re keen on following market trends. Social networks play a big part in this. 📱

You can follow others, comment, and engage. The world is a fascinating place, and things change daily. Whether you’re into crypto, oil, or gas prices, you can find it all on eToro. It’s rather special. 🌟

Is Education the main Drive of how eToro Recruits new Customers?

Not necessarily. Our goal is to open financial markets for everyone and provide a simple, transparent place to invest. Education is part of that, but it’s more about building long-term relationships and helping customers prosper. 📚

How we recruit people depends on various factors, including marketing and brand awareness. 🎯

How eToro Focuses on the Security of the Platform

First, we work with top-notch security experts, including ex-secret service personnel. Some of them are employed by eToro to handle security. 🕵️

We keep a lot of client assets in a “deep vault” with very secure elements. It’s a big part of our infrastructure and discussions. We take customer trust extremely seriously. 🔒

Luckily, we’ve never had any issues with security. But it’s one of the reasons why it might take a bit longer for us to issue new projects. We take security extremely seriously with every element. 🛠️

Does eToro Use B2B Solutions For Security?

We think there are good B2B solutions. When we work with vendors, they usually adapt to our requirements. We work with some vendors who have a security background, and I’ve learned a lot from them. 🧠

There’s a lot of discussion about the “not your keys, not your money” element. But holding your own money has its risks. We take the security of our customers’ funds and interests very seriously. 💼

What eToro Expects to Achieve During the Paris Blockchain Week?

I’ve been here before, and it’s grown so much I’m shocked! The adoption here is impressive, and French regulation is getting more involved, which is amazing. 🇫🇷

Being at the Louvre is a treat, but I’m also here to talk to companies, learn about innovation, and see what we can collaborate on. I’m passionate about this market and blockchain, so I’m really looking forward to it. 🎨

How can one Launch Their Crypto on eToro?

You don’t necessarily have to reach out to anyone. We follow the market closely and take our clients’ interests very seriously. Our processes might be a bit longer than some unregulated platforms, but we’re always excited to hear about new cryptos. 🚀

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2025-04-15 16:32

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