EFG signs multi-year partnership with Esports World Cup: “We’re already looking forward to continuing to shape the future of sports fandom and entertainment.”

ESL FACEIT Group (EFG) has announced a multi-year partnership with the Esports World Cup.

EFG and Esports World Cup partnership

In their capacity as the official partner for the event’s operations, EFG will be responsible for managing the broadcast content, creating new products, and overseeing worldwide promotions.

As per EFG’s co-CEO, Craig Levine, this grand occasion significantly boosts the expansion of competitive gaming across the board. Moreover, with the event drawing to a conclusion, EFG aims to continue influencing the development of sports fan culture and entertainment, which is driven by esports and gaming, in the times to come.

As an enthusiastic esports fan, I couldn’t help but share my thoughts on our recent partnership. Ralf Reichert, the CEO of Esports World Cup Foundation, emphasized the impressive operations and expertise that EFG brings to the table.

“Reichert stated that the Esports World Cup offers unparalleled competition on a global level, entertaining over 3.4 billion gamers worldwide with an extraordinary show. This event also presents players with substantial cash prizes that could transform their lives and declares the inaugural Club Champion.”

“He added, ‘EFG’s exceptional operational abilities and extensive industry knowledge have proven crucial during this groundbreaking event. We are thrilled to utilize our long-term partnership with them as we aim to broaden the Esports World Cup offerings and stimulate the industry’s progression at a faster pace.'”

Esports World Cup 2024

The first-ever Esports World Cup began in early July, and it’s set to end in late August. Among the games showcased so far are Overwatch 2, Dota 2, League of Legends, Street Fighter 6, and many others.

Back in 2024, I was thrilled to witness EFG organizing qualifying events worldwide. With our long-term alliance, EFG is set to merge Esports World Cup championships seamlessly into DreamHack, ESL, and FACEIT platforms. This collaboration promises an unparalleled esports experience for fans like me!